Marketing Officer - Digital Campaigns

A modern digital bank is seeking a Marketing Officer - Digital Campaigns to drive digital campaigns, harnessing social media, email, website, and paid ads to connect with customers and grow the brand.

Responsibilities:

• Execute and optimize digital marketing campaigns across platforms like Facebook Ads Manager, Google Ads, Google Analytics, and AppsFlyer
• Track, monitor, and analyze digital channel performance, providing optimization recommendations to stakeholders
• Implement strategies for channel optimization
• Develop and run analytics to measure marketing ROI, tracking key indicators for campaign success.
• Analyze customer acquisition costs, return on ad spend, and benchmarking to inform decision-making
• Take on additional tasks as assigned by the Head of Digital Marketing

Qualifications:

• Bachelor's degree in Advertising, Marketing, or a related field (MBA is a plus!)
• 5+ years of experience in digital marketing or performance marketing
• Proven track record in running digital campaigns across agencies or industries like fintech, banking, retail, or FMCG

Work Setup: Hybrid (3 days on-site)

Schedule: Day shift

Location: BGC, Taguig City

By applying, you give consent to collect, store, and/or process personal and/or sensitive information for recruitment and employment may it be internal to Cobden & Carter International and/or to its clients.