Content Specialist (Graphic Designer)

Job Summary

Our client in the Gaming industry is seeking a creative and experienced Content Specialist (Graphic Designer) to develop high-quality content and visually engaging creative materials across digital and traditional platforms.

The successful candidate will combine content creation, graphic design, social media, branding, storytelling, and digital marketing skills to communicate the brand’s message, engage target audiences, maintain brand consistency, and support marketing and communication objectives. The role will also oversee outgoing visual content to ensure consistency and adherence to established design principles.

Key Responsibilities

1. Analysis & Scoping

• Develop compelling creative concepts in line with campaign briefs, requirements, and deadlines.
• Conduct concept development and ensure creative ideas align with corporate identity and brand guidelines.
• Evaluate designs against current and established creative trends.
• Explore new creative approaches and solutions to design challenges.
• Support external creative agencies to ensure work is delivered according to brief and on time.

2. Content Management

• Create engaging content for websites, social media, newsletters, campaigns, and promotional materials.
• Write clear, concise, and accurate content covering gaming information, game rules, winner stories, and responsible gaming messages.
• Maintain a consistent brand voice, tone, and messaging across all content.
• Work closely with marketing and design teams to ensure content and visuals align with the brand identity.
• Support the development of content strategies aligned with marketing objectives and target audiences.
• Research industry trends, competitor activities, and content best practices to improve content performance.
• Develop engaging stories around winner experiences, community impact, and responsible gaming.
• Use effective storytelling techniques to build emotional connection and audience engagement.
• Manage the content calendar and ensure timely publication across digital platforms.
• Optimize digital content for SEO to improve online visibility and organic search performance.
• Collaborate with marketing, design, customer support, and other internal teams to maintain consistent communication.
• Identify suitable influencers, bloggers, content creators, and other potential partners to extend audience reach.
• Ensure content complies with relevant regulations, laws, ethical guidelines, advertising requirements, and responsible gaming standards.
• Ensure creative communication does not encourage participation by underage or vulnerable audiences.
• Track and analyse content performance, including engagement, reach, impressions, conversions, and other relevant metrics.
• Use performance insights to improve future content strategies and creative execution.
• Develop fresh creative ideas based on audience feedback, market changes, and emerging trends.
• Create educational content covering game mechanics, odds, and responsible gaming practices.
• Produce informative content that helps players make informed decisions.
• Develop winner communication strategies for social media and other relevant platforms.
• Create engaging creative content to appropriately amplify winner stories.
• Support content and creative requirements for other departments and special projects when required.

3. Design & Development

• Create visually appealing and engaging designs and content across relevant platforms.
• Maintain consistency in visual identity, branding, typography, colour usage, messaging, and other brand elements.
• Recommend creative ideas, design improvements, and best practices to the team and management.
• Review animations, graphics, and other visual assets to ensure they meet required standards and objectives.
• Design and produce print materials and electronic media solutions within agreed deadlines.
• Create professional presentations that support marketing, sales, customer retention, and other business objectives.
• Apply graphic design software, design methods, and printing knowledge to produce accurate, high-quality, and cost-effective creative materials.
• Manage creative projects from concept to completion and provide appropriate progress updates.
• Contribute creativity and originality to the development of business and marketing solutions.
• Perform additional creative duties as required to support organizational objectives.

4. Quality & Service Delivery

• Maintain high-quality standards while following applicable marketing and player protection policies and procedures.
• Collaborate effectively with cross-functional teams and communicate clearly with stakeholders.
• Complete creative projects and assigned tasks within agreed deadlines and quality standards.
• Stay updated on industry trends, design practices, emerging technologies, and new creative tools.
• Maintain proficiency in relevant creative tools, including Adobe InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Canva, and other applicable design software.
• Use Microsoft Word, Excel, PowerPoint, and Outlook effectively.
• Ensure creative files, images, documents, versions, and working files are systematically organized, saved, and backed up.
• Maintain strong attention to detail and proofread creative materials before publication.

Qualifications & Requirements

• Diploma in Graphic Design, Visual Communication, Digital Media, Multimedia, or other related field.
• Bachelor’s Degree in Graphic Design, Visual Communication, Digital Media, Multimedia, or other related field will be an added advantage.
• Minimum 5 years of relevant industry experience.
• A strong professional portfolio is required, demonstrating a variety of creative styles and deliverables.
• Advanced practical experience using Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, Dreamweaver, or other relevant creative applications.
• Strong understanding of the Gaming industry, gaming products, and services.
• Strong knowledge of visual communication, interactive media design, branding, and visual identity.
• Proven experience creating engaging social media content, captions, blog posts, articles, and digital creative materials.
• Strong skills in Social Media Management, Content Creation, Branding, Visual Identity, and Digital Marketing.
• Knowledge of social media analytics and the ability to track engagement, reach, impressions, conversions, and other relevant metrics.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Strong creativity, conceptual thinking, communication, collaboration, planning, and time-management skills.
• Ability to manage multiple creative assignments and deliver quality work within defined timelines.
• Strong attention to detail, adaptability, integrity, accountability, teamwork, and commitment to professional excellence.

Deadline

29th September 2026