Job Description:

The Campaign Marketing Manager is responsible for planning and executing integrated marketing campaigns that drive revenue, enhance brand positioning, and improve customer engagement in a competitive retail environment.

• Build and execute annual campaign roadmap aligned with business objectives and seasonal priorities
• Translate pricing strategies into compelling marketing campaigns and customer-facing messages
• Lead end-to-end campaign lifecycle: consumer insights, segmentation, planning, execution, and optimization
• Manage and coordinate with agencies and internal teams to ensure effective campaign delivery
• Monitor campaign performance, optimize budget allocation, and maximize ROI through data-driven decisions
• Drive personalization strategies to improve customer experience and conversion
• Lead and develop a high-performing team; foster collaboration across departments
• Ensure continuous improvement in campaign effectiveness through analysis and insights

Requirements:

• Minimum 3 years of experience in retail marketing, with proven campaign management experience
• Strong expertise in campaign planning, brand management, and market research
• Experience in budgeting, ROI analysis, and agency management
• Proven ability to execute high-impact, price-competitive campaigns
• Strong strategic thinking, adaptability, and problem-solving skills
• Leadership experience with ability to coach and develop team members
• High emotional intelligence and strong collaboration skills
• Bachelor's or Master's degree in Marketing, Business, or related fields
• Fluent English communication

Contact: phuong@cnk-consulting.com.vn (Ms. Phuong Le)

Note: We appreciate all applications; however, only shortlisted candidates will be contacted