Key Responsibilities

1. Strategic Campaign & Pricing Leadership

• Define and lead the annual campaign roadmap aligned with business and commercial objectives
• Develop and execute pricing and promotional strategies to create strong reasons to buy
• Translate price positioning into impactful marketing narratives while protecting brand identity
• Monitor market trends, competitors, and consumer behavior to maintain competitive advantage

2. End-to-End Execution & ROI Ownership

• Own the full campaign lifecycle: from consumer insights, segmentation execution performance tracking
• Manage campaign budgets with an owner mindset, optimizing ROI and incremental revenue
• Leverage data and analytics to drive personalization and campaign effectiveness
• Manage agencies and external partners to ensure high-quality execution

3. Leadership & Cross-functional Collaboration

• Lead, coach, and develop a high-performing marketing team
• Foster a culture of ownership, accountability, and continuous improvement
• Act as a project owner, working closely with Sales, Product, and Analytics teams
• Ensure team well-being and career development aligned with company values

Requirements

Technical Skills

• Strong leadership experience in team building, coaching, and talent development
• Proven expertise in campaign management (mandatory), with exposure to brand marketing and market research
• Strong business acumen in budgeting, ROI analysis, and retail operations
• Experience managing agencies and cross-functional projects
• Proven track record in delivering high-impact campaigns driven by pricing and value strategy

Must-have

• Bachelor's or Master's degree in Marketing, Business, or related fields
• Minimum 3+ years in retail marketing (campaign-focused). Experience in retail industry (mandatory), especially omni-channel (online + offline)
• Background from global sports fashion brands (e.g. Adidas, Nike, Puma, Converse...)
• Experience in process optimization and operational efficiency improvement
• Strong adaptability to digital transformation and technology adoption

Soft Skills

• Strategic thinking and strong analytical mindset
• High level of influence, collaboration, and emotional intelligence
• Strong decision-making and adaptability in a fast-paced environment

What We Offer

• Competitive salary 
• 100% salary during probation period
• Monthly performance bonus (up to 20%)
• Annual salary review
• Healthcare insurance for you and your family
• 20 days of paid leave annually
• Monthly sports allowance
• Dynamic working environment with strong team culture
• Training programs and personalized career development plan

Contact infor: Ms Zoe Huyen

Phone: 0339 366 508

Mail: thanhhuyen@cnk-consulting.com.vn