Brand and Partnership Marketing Manager

Location: Ho Chi Minh City
Employment Type: Full-time
Reporting to: Chief Marketing Officer (CMO)

KEY RESPONSIBILITIES

1. Brand & Integrated Campaign Management

• Own and drive the evolution and execution of Finan (including SBH)s brand strategy, ensuring consistency across all channels and customer touchpoints for a horizontal product and service portfolio.
• Plan, lead, and manage end-to-end brand campaigns, including product launches, brand awareness initiatives, event activations, and large-scale PR efforts.
• Develop and manage campaign calendars, detailed timelines, and tightly controlled budgets.
• Monitor and evaluate campaign performance, consolidate reports, and continuously optimize execution based on data (ROI, reach, engagement).
• Collaborate closely with Product Marketing and Content teams to ensure consistent product messaging, brand narrative, and user experience across all branded initiatives.

2. Strategic Partnership GTM & Activation

• Proactively build, manage, and scale strategic marketing partnerships with banks, FinTech companies, payment providers, and key SME partners (e.g., industry associations, merchant networks).
• Design and execute joint Go-To-Market strategies, co-branding initiatives, and collaborative marketing programs that leverage partner channels to drive user acquisition and retention for SBH.
• Plan, execute, and manage GTM campaigns, partnership activations, educational workshops, training sessions, and pilot programs in close coordination with the Business Development team.
• Coordinate and oversee all partnership-related marketing activities (Digital, PR, Events, Activations), ensuring internal alignment with Business Development (Key Accounts) and Customer Service teams.

3. Cross-Functional Coordination

• Act as the central communication hub to ensure strong alignment between Marketing, Product, Business Development, and Internal Operations teams on all campaign and GTM execution activities.
• Ensure all brand and partnership initiatives are delivered in line with strategic objectives, on schedule, and within approved budgets.
• Perform other duties as required to support business needs.
  

QUALIFICATIONS

• Minimum 5 years of relevant experience in Banking, FinTech, Payments, Lending, or SME-focused SaaS environments.
• Hands-on experience in Brand Marketing, Integrated Campaign Management, and Partnership Marketing.
• Demonstrated ability to negotiate and structure marketing components of strategic co-branding agreements with large financial institutions.
• Proven track record of building and executing GTM programs with strategic B2B partners or financial institutions.
• Experience working with partnership-led growth models.
• Strong ability to manage multiple stakeholders and parallel projects.
• Excellent communication, influencing, negotiation, and relationship management skills.
• Entrepreneurial and growth-oriented mindset; comfortable operating in ambiguity and iterative build-test-optimize cycles.
• High sense of ownership, acting as a true brand and business owner rather than a task executor.
• Solid understanding of startup and fintech environments, including fast-paced execution and frequent change.

PREFERRED QUALIFICATIONS

• Entrepreneurial, growth mindset; comfortable with ambiguity and "build-test-optimize" cycles.
• High sense of ownership, acting as a true brand and product owner rather than a task executor.
• Solid understanding of startup and fintech environments, including fast-paced execution and frequent change.

BENEFITS & COMPENSATION:

• Working hours: Monday to Friday (8:30 AM – 6:00 PM) and Saturday mornings.

• Allowances: Lunch allowance of VND 30,000/day; mobile phone allowance of VND 350,000/month.

• Insurance: Full social insurance coverage based on 100% of gross salary.

• Bonus: 13th-month salary or performance-based bonus.