Ho Chi Minh, Ho Chi Minh City, Vietnam

Brand & Campaign Marketing Manager (Retail/Fashion/Sports)

 Job Description:

Position: Brand & Campaign Marketing Manager

Location: Ho Chi Minh

Salary: Up to 100M VND/month

Open to: Expat candidates

Mission Overview

You will take ownership of end-to-end marketing campaigns, driving market demand through competitive pricing strategies while maintaining strong brand identity. This is a leadership role with autonomy and impact.

Key Responsibilities

  • Build and execute annual campaign roadmap, adapting competitive pricing strategies and turning them into compelling marketing stories.
  • Lead the full campaign lifecycle: consumer insights, segmentation, execution, and agency management.
  • Manage budgets with ROI focus, using data-driven insights to enhance personalization and effectiveness.
  • Lead and coach a high-performing team, collaborate cross-functionally, and ensure team well-being and development.

Candidate Requirements

  • Minimum 3 years of experience in the retail industry, with proven leadership in campaign management.
  • Bachelor's/Master's degree in Marketing or Business.
  • Strong skills in campaign management, brand management, market research, budgeting, ROI analysis, and agency management.
  • Strategic thinking, adaptability, collaboration, and high emotional intelligence.
  • Track record of executing high-impact, price-competitive campaigns.
  • Strong English proficiency required.

Benefits

  • Competitive salary with 100% base salary during probation.
  • Monthly performance bonus (up to 20%).
  • Annual salary review.
  • Healthcare insurance for employees and family members.
  • 20 days of paid leave annually (including Christmas & Vesak Day).
  • Monthly sports allowance.
  • Team-building activities and training programs.
  • Personalized Career & Learning Development Plan.

Contact: hang@cnk-consulting.com.vn
Phone Number: 0915 206 917 (Lia Thu Hang)

  Required Skills:

Fashion Sports Retail Marketing