Ho Chi Minh, Ho Chi Minh City, Vietnam
Brand & Campaign Marketing Manager (Retail/Fashion/Sports)
Job Description:
Position: Brand & Campaign Marketing Manager
Location: Ho Chi Minh
Salary: Up to 100M VND/month
Open to: Expat candidates
Mission Overview
You will take ownership of end-to-end marketing campaigns, driving market demand through competitive pricing strategies while maintaining strong brand identity. This is a leadership role with autonomy and impact.
Key Responsibilities
- Build and execute annual campaign roadmap, adapting competitive pricing strategies and turning them into compelling marketing stories.
- Lead the full campaign lifecycle: consumer insights, segmentation, execution, and agency management.
- Manage budgets with ROI focus, using data-driven insights to enhance personalization and effectiveness.
- Lead and coach a high-performing team, collaborate cross-functionally, and ensure team well-being and development.
Candidate Requirements
- Minimum 3 years of experience in the retail industry, with proven leadership in campaign management.
- Bachelor's/Master's degree in Marketing or Business.
- Strong skills in campaign management, brand management, market research, budgeting, ROI analysis, and agency management.
- Strategic thinking, adaptability, collaboration, and high emotional intelligence.
- Track record of executing high-impact, price-competitive campaigns.
- Strong English proficiency required.
Benefits
- Competitive salary with 100% base salary during probation.
- Monthly performance bonus (up to 20%).
- Annual salary review.
- Healthcare insurance for employees and family members.
- 20 days of paid leave annually (including Christmas & Vesak Day).
- Monthly sports allowance.
- Team-building activities and training programs.
- Personalized Career & Learning Development Plan.
Contact: hang@cnk-consulting.com.vn
Phone Number: 0915 206 917 (Lia Thu Hang)
Required Skills:
Fashion Sports Retail Marketing