Key Responsibilities:

1. Strategy & Growth

• Develop and execute mid- to long-term business strategies for the company
• Define and strengthen brand positioning in the sportswear segment in Vietnam
• Set and drive business targets (revenue, profitability, market share)
• Propose and implement initiatives to enhance competitiveness and operational efficiency

2. Business Operations

• Oversee all business activities, with key focus on Sales, Marketing, and Product Development
• Develop go-to-market strategies and expand omni-channel sales systems
• Optimize revenue, sales performance, and customer experience
• Supervise end-to-end supply chain operations (sourcing, production, delivery)

3. Product Development

• Define product strategy aligned with market trends and customer needs
• Lead and oversee collection development with design teams
• Ensure balance between design, functionality, and commercial performance

4. Operations & Supply Chain

• Manage and optimize overall operations and supply chain
• Ensure efficiency in cost, timeline, and product quality

5. Financial Management

• Take full ownership of company financial performance (P&L)
• Control costs, cash flow, and resource allocation
• Ensure pricing strategies and profitability optimization
• Report financial performance regularly to the Board of Directors

6. Organization & People Management

• Build organizational structure and develop leadership team
• Lead recruitment, training, and succession planning
• Foster a performance-driven and results-oriented culture

7. Client & Partnership Management

• Develop and maintain relationships with key clients and strategic partners
• Lead negotiations and manage key contracts
• Handle critical issues related to customers and orders

8. Compliance & Risk Management

• Ensure company operations comply with legal regulations and internal policies
• Identify, manage, and mitigate business risks

Requirements:

• Bachelor's degree or higher in Business Administration, Economics, Marketing, or related fields
• 8–15 years of experience, including at least 3 years in senior leadership roles (CEO, Business Head, Brand Director, or equivalent)
• Proven experience in Sales, Marketing, and Product Development
• Strong background in sportswear, fashion, garment, or retail industry (preferred)
• Deep understanding of Vietnam's sportswear/fashion market and trends
• Solid knowledge of garment supply chain and manufacturing
• Experience in leading product R&D and collection development
• Strong business acumen with end-to-end ownership from strategy to execution
• Strong financial management skills (P&L, pricing, margin optimization, data-driven decision-making)
• Excellent leadership, influence, and team development capability
• Strategic mindset with strong execution focus
• High resilience, adaptability, and decision-making ability under pressure
• Strong communication, negotiation, and relationship-building skills



Contact: phuong@cnk-consulting.com.vn (Ms. Phuong Le)

Note: We appreciate all applications; however, only shortlisted candidates will be contacted