Location: Hanoi
Industry: Healthcare / Hospital / Clinic / Aesthetic

1. JOB DESCRIPTION

Responsible for developing and executing data-driven Performance Marketing strategies, optimizing the entire customer journey from Lead to Revenue, ensuring sustainable and effective business growth.

2. KEY RESPONSIBILITIES

2.1 Strategy & Growth

• Develop and implement multi-channel marketing strategies (Facebook, Google, TikTok, Website, CRM).

• Optimize the full conversion funnel:
  Lead Appointment Visit Treatment Revenue

• Take ownership of key KPIs: Revenue, CPL, Conversion Rate, CAC, ROAS.

2.2 Execution & Performance Optimization

• Plan and manage monthly/quarterly campaigns.

• Conduct A/B testing on content, landing pages, and advertising messages.

• Collaborate with Sales, Customer Service, and Operations teams to improve actual conversion rates.

• Design service packages and promotional programs to drive conversion performance.

2.3 Data Analysis & Reporting

• Analyze customer data and monitor channel performance.

• Build dashboards to measure funnel performance and budget efficiency.

• Report performance and propose optimization solutions to the Board of Directors (BOD).

3. REQUIREMENTS

• Minimum 5 years of Marketing experience, including at least 3 years in Healthcare/Clinic/Aesthetic industry.

• Proven hands-on experience in revenue-driven Performance Marketing.

• Strong analytical mindset with solid understanding of customer journey.

• Proactive, KPI-driven, and able to collaborate effectively across departments.

4. BENEFITS

4.1 Compensation & Benefits

• Competitive salary with attractive performance-based commission.

• Quarterly/annual bonuses; salary review every 6 months based on performance.

• Full statutory benefits (Social Insurance, Health Insurance, Unemployment Insurance), public holidays, annual leave, company trips, birthday benefits, lunch allowance, and transportation support.

• Premium health insurance and non-life insurance coverage; special healthcare benefits for employees and their family members.

• Long-term incentives including ESOP and recognition programs aligned with organizational development and talent growth.

4.2 Career Development

• Participate in building and operating performance tracking dashboards (funnel, CAC, ROAS, revenue by service/location) for management and BOD reporting.

• Advanced training on KPI/BSC marketing systems aligned with revenue and operational efficiency goals.

• Clear career path toward:
  Head of Performance Marketing Director, based on capability and achievements.

4.3 Support to Achieve Success

• Access to operational data and customer insights from CS, Operations, Finance, Data & CRM teams for performance optimization.

• Strong support from Leadership and cross-functional teams in executing growth strategies, testing conversion models, and enhancing customer experience.

• Direct collaboration with doctors and clinics to gain deep understanding of patient behavior and develop effective marketing messages.

• Access to dashboard systems, data tracking tools, and marketing automation platforms.

Contact Details: Ms. Zoe Huyen
Phone/Zalo: 0339 366 508
Email: thanhhuyen@cnk-consulting.com.vn