Product Marketing Manager

Location: Ho Chi Minh City
Reporting to: Chief Marketing Officer (CMO)

KEY RESPONSIBILITIES

1. Product Marketing & Go-To-Market Strategy

• Develop, own, and champion product positioning, value propositions, and the core product narrative of Finan.
• Design and execute comprehensive GTM strategies and launch plans for new products and features across all stages of the product lifecycle.
• Translate complex product features into clear, benefit-driven messaging that communicates strong business value for each customer segment.
• Act as the primary bridge between the market and the Product team by continuously gathering market insights, competitive intelligence, and user feedback to inform the product roadmap.

2. Development & Management of GTM Channels

• Own and scale core GTM channels with a focus on high-impact partnerships, including:
  • Financial institutions and banks
  • Financial advisory partners (accounting firms, bookkeeping services, business coaches)
• Build and manage integrations with complementary technology and SaaS platforms (e.g., ERP systems, business collaboration tools).
• Collaborate closely with the Sales team to develop and maintain effective sales enablement materials, including pitch decks, sales kits, case studies, and onboarding documents.
• Actively support direct sales activities during early market expansion and pilot phases to capture customer insights and continuously refine messaging.
• Develop detailed marketing plans, execution roadmaps, and manage marketing budgets with strong cost control.
• Own marketing performance reporting, track key metrics (adoption, activation, engagement), optimize budget allocation, and adjust strategies based on data and market traction.

3. Cross-functional Collaboration & Brand Consistency

• Ensure consistency across product identity, product experience, and overall customer experience.
• Maintain close, feedback-driven collaboration with Product, Sales, and Customer Success teams.
• Perform other tasks as required to support business objectives.

QUALIFICATIONS

• Minimum 5 years of experience in FinTech, Banking, SaaS, or SME-focused technology platforms.
• Proven experience in Product Marketing, Brand Ownership, or Go-To-Market roles.
• Basic understanding of financial reporting, accounting principles, or SME lending/banking products.
• Strong strategic thinking combined with hands-on execution capability.
• Experience managing and executing budgets under resource constraints.
• Excellent communication, presentation, and stakeholder management skills.

PREFERRED QUALIFICATIONS

• Entrepreneurial and growth-oriented mindset; comfortable working in ambiguity and iterative build-test-optimize environments.
• High sense of ownership, acting as a true product and brand owner rather than a task executor.
• Solid understanding of startup and fintech ecosystems, with the ability to adapt to fast-paced execution and frequent change.

We appreciate all applications; however, only shortlisted candidates will be contacted