Marketing and Growth Lead

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Looking for someone with 4-6 years of experience in growth and marketing role with early-stage B2C tech start-ups, who has helped the company to scale. They should be able to lead, mentor and manage the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth. They should be self-motivated, multi-tasker, and a demonstrated team player.

They are someone who is currently living in Bangalore or is willing to relocate later and can start immediately or have a notice period of fewer than 30 days

Job Responsibilities:

• Define, understand & identify key success metrics and strategies for all Activation programs  
• Track and analyse performance and constantly identify improvements to drive maximum usage and achieve business objectives
• Design & own product roadmap.
• Ensure steady execution of product life cycle processes from idea to final launch for Activation programs/projects
• Collaborate with the design team and guide their investments for research, prototyping, experimentation, and overall design thinking
• Build Data Analytics and guide investments in data analysis for a high-impact conversational, prediction, and personalization strategy
• Coordinate with internal business verticals stakeholders to understand and build retention strategy for the organization  
• Gather, review, and interpret qualitative & quantitative data to uncover new product insights.
• Ability to take initiative and address something hands-on, you persevere when others give up

Mandatory Requirements:

• Demonstrable experience of 4-6 years in leading and managing Mobile app marketing, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising product and user funnels  
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

Preferred Requirements: 

Knowledge of website analytics tools (e.g., Appsflyer, Mixpanel, Webengage, Metabase etc.)

Qualities:

• Structured problem-solving skills.
• Willingness to learn, experiment and grow.
• Good communication skills
• Consumer First, Data Driven, Hustler, First-principles approach
• Analytical, Courageous, Knows how to get things done

Eligibility Criteria:

• Experience of 4-6 years in growth and marketing role
• Experience in scaling a product and scaling a company from 1x to N
• Experience working in a B2C tech start-up

What's for the Candidate

• Join a young and dynamic team aspiring to achieve greater results and goals with a strong commitment and collaborative approach to grow to the fullest potential.
• Work directly with the founders of the organization
• Flexible work hours and remote work options at times
• Compensation based on your competency and potential
• Learning & Development opportunity to help deliver job responsibilities better
• Recognition and experience of working on a platform with an exponential user growth curve
• Other Employee Benefits

Job Location: Bangalore, Karnataka

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