Job Openings
PPC Expert
About the job PPC Expert
We are looking for a results-driven PPC expert to manage and optimize our paid search and social media campaigns. This is a fully remote, part time contractor position.
The ideal candidate will have experience in the service provider industry, a strong understanding of Google Ads, Meta Ads, and other paid media platforms, and the ability to drive high-quality leads and conversions.
Key Responsibilities:
- Develop, implement, and optimise PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.)
- Define, implement, and optimise measurement frameworks to track, analyse, and improve the effectiveness of performance-based marketing campaigns
- Conduct keyword research and competitive analysis to maximise campaign effectiveness
- Create compelling ad copy and landing pages to improve click-through rates (CTR) and conversion rates
- Monitor campaign performance, analyse data, and provide actionable insights
- Manage budgets, bid strategies, and A/B testing to maximise Return on Ad Spend (ROAS)
- Collaborate with the marketing team to align PPC strategies with broader business objectives
- Stay up-to-date with industry trends, algorithm changes, and best practices in paid advertising
Requirements:
- Proven experience managing PPC campaigns, preferably working with high basket size items
- Expertise in Google Ads, Meta Ads, and other paid media platforms
- Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and conversion tracking
- Ability to create high-performing ad creatives and landing pages
- Experience with remarketing and audience segmentation strategies
- Knowledge of SEO principles to complement PPC efforts
- Hands-on experience with SQL, BigQuery
- Excellent communication and reporting skills
- Ability to work independently and manage multiple projects effectively
Preferred Qualifications:
- Experience with programmatic advertising and display networks
- Familiarity with cruise travel trends and customer behaviour
How to Apply:
If you are a PPC expert passionate about travel and digital marketing, wed love to hear from you! Please submit your resume, portfolio, and a brief cover letter outlining your experience and approach to PPC success.