Job Openings Social Media Specialist

About the job Social Media Specialist

Position Title: Social Media Specialist

Reports To: Partner, Partner Advisor

Primary Relationships: Partner Team

Date: September 2024

Schedule: 8:00 PM - 5:00 AM PHT


Summary:

We are looking for a dedicated and creative Social Media Specialist to join our team. The primary role will be to transform long-form body cam footage into captivating short-form content for various social media platforms, including Facebook, Instagram, LinkedIn, and more. This role is ideal for someone with a passion for content creation, basic video editing skills, and a solid understanding of social media trends and best practices.


Responsibilities:

Video Content Creation:

  • Repurpose and edit long-form body cam videos (ranging from 1 hour or more) into shorter, attention-grabbing clips suitable for social media

  • Ensure all videos are formatted, subtitled, and optimized for different platforms (e.g.9:16 format for Instagram Stories/Reels, 1:1 for Facebook/Instagram posts)

  • Maintain high-quality video standards by adding graphics, text overlays, and ensuring smooth transitions

Social Media Management:

  • Create, schedule, and manage daily social media posts across various platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts

  • Collaborate with the marketing and creative teams to ensure content aligns with the brand voice and messaging

  • Use social media management tools (e.g., Hootsuite, Buffer, or Meta Business Suite) to organize and automate posting schedules

Engagement and Community Building:

  • Monitor engagement metrics such as likes, comments, shares, and overall audience growth

  • Respond to comments and direct messages promptly, fostering positive interactions with the online community

  • Track audience sentiment and engagement patterns to recommend adjustments to content strategies

Content Strategy and Optimization:

  • Stay updated with the latest trends, algorithms, and best practices on all social media platforms to optimize content reach and performance

  • Implement A/B testing strategies for content (captions, video formats, posting times) to identify what resonates best with the audience

  • Assist in brainstorming new content ideas and approaches to drive higher engagement

Analytics and Reporting:

  • Track, analyze, and report key performance metrics for social media campaigns, including engagement rates, reach, impressions, and follower growth

  • Prepare monthly reports highlighting social media performance, successes, areas for improvement, and new opportunities for growth

  • Recommend data-driven strategies to increase followers, improve engagement, and drive traffic to websites or other marketing funnels

Collaboration with Cross-Functional Teams:

  • Work closely with the Partner Team, Marketing, and Creative Departments to ensure content is aligned with broader company goals and initiatives

  • Collaborate with graphic designers, video editors, and content creators to enhance the quality and effectiveness of posts

  • Coordinate with customer support teams to address concerns or questions that arise on social platforms



Qualifications:

  • Proficiency in video editing tools like Adobe Premiere Pro, Final Cut Pro, Canva, or iMovie, with an ability to repurpose raw footage into polished social media clips

  • Strong familiarity with Facebook, Instagram, LinkedIn, TikTok, and YouTube

  • Knowledge of social media best practices for creating high-engagement content, including optimal formats, hashtags, and posting times

  • Ability to generate innovative ideas for content that aligns with the brand's messaging and resonates with the target audience

  • Capable of managing multiple projects simultaneously, adhering to deadlines, and staying organized under pressure

  • Strong verbal and written communication skills, ensuring all social media interactions are professional and on-brand

  • Willingness to quickly adapt to changes in social media trends, algorithms, and platform-specific features

  • Comfortable analyzing social media metrics to inform and optimize future content strategies

  • Previous experience in content creation for law enforcement, body cam footage, or related industries

  • Experience with paid social media advertising campaigns (Facebook Ads, Instagram Ads)

  • Familiarity with SEO and social media analytics tools


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