About the job SEO Specialist
Position Title: SEO Specialist
Reports To: Partner, Partner Advisor
Primary Relationships: Partner Team
Date: October 2024
Schedule: 9:00 PM - 6:00 AM PHT
Summary:
We are looking for an experienced and analytical SEO Specialist specializing in on-page optimization to join our dynamic digital marketing team. In this role, you will spearhead on-page SEO strategies, optimize content for search engines, and improve user experience on our website.
Responsibilities
Develop and implement strategies to improve keyword rankings, organic traffic, and overall website performance
Optimize website contentincluding meta tags, headers, internal linking, keyword placement, and multimedia elements in line with SEO best practices
Conduct detailed on-page audits to enhance page speed, schema markup, URL structure, and technical performance
Perform in-depth keyword research to identify content opportunities and strategy gaps
Collaborate with content teams to naturally and effectively integrate keywords
Analyze competitor websites to identify areas for improvement and track emerging SEO trends, implementing strategies to maintain a competitive edge
Use tools like Google Analytics, Google Search Console, and other SEO platforms to track metrics, analyze trends, and generate actionable reports
Partner with content creators, web developers, and UX/UI teams to ensure website updates and new pages align with SEO best practices and business goals
Stay informed of the latest SEO trends, algorithm changes, and industry best practices, refining strategies as needed
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
4 to 6 years of hands-on SEO experience with a focus on on-page optimization
Experience in an agency or in-house marketing team preferred
Proficient in HTML, CSS, and JavaScript for SEO purposes
Familiarity with CMS platforms (e.g., WordPress) and SEO tools like SEMrush, Ahrefs, Screaming Frog, Moz, and Google Analytics
Strong ability to analyze complex data sets and translate them into actionable insights
Advanced Excel skills
Excellent written and verbal communication skills, capable of presenting findings and recommendations clearly to stakeholders at all levels
High level of accuracy and thoroughness, particularly in optimizing content and monitoring SEO performance metrics
Experience with technical SEO, including structured data, schema markup, and page speed optimization
Proven track record of increasing organic traffic and improving keyword rankings
Certifications in Google Analytics, SEO, or other relevant platforms