Senior Social Media Lead

Senior Social Media Lead
Location: Peterborough
Salary £28000- £32000

Senior Social Media 

Responsible for leading a team of social media professionals based in the UK and overseas. Your main focus will be on effectively managing the team and developing performance-based social media strategies for the department to implement and measure. You will also be expected to oversee all operational duties related to new campaigns, onboarding, process creation, and campaign delivery.

Your day-to-day duties will include working closely with clients to develop social media strategies that promote and extend their brand online, initiating content and social media planning and management to build campaigns for clients, developing a robust social media calendar and day-to-day strategy, carrying out end-to-end social media campaigns from planning and strategy to budget distribution, campaign/content setup and activation, day-to-day optimization and reporting, and working with the inhouse design team to develop engaging social media graphics. You will also be responsible for developing a social media community by interacting with followers and managing our social media groups, and for developing and monitoring key performance indicators (KPIs) to measure success.

What You Will Do:

• Work closely with clients to develop social media strategies to promote and extend their brand online.
• Initiate content and social media planning and management to build campaigns for clients.
• Develop a robust social media calendar and day-to-day strategy.
• Carry out end-to-end social media campaigns from planning, strategy, budget distribution, campaign/content setup and activation, day-to-day optimization and reporting.
• Work with our design team to develop engaging social media graphics.
• Develop a social media community, by interacting with followers and managing our social media groups.
• Develop KPIs and monitor success, these will be mapped out with clients before hand and a strategy built around these.
• Highlight, report and present monthly social media performance strategies to the management team and monthly/quarterly to clients.
• Advanced knowledge of social media marketing and shoppable posts.
• Advanced knowledge of Business Manager and Account Recovery.

Requirements
Ideally 3-4 years of professional experience in social media or a digital marketing role.

• Prior experience in media, publishing, digital/advertising agency or entertainment field.
• Prior experience in a Social Media Manager role is preferred.
• Ability to lead social media strategies towards growth.
• Experience with analysing data to measure and monitor social media success.
• Strong understanding and experience with social media platforms (primarily Instagram, Whatsapp, Facebook, Twitter, Tik Tok and Youtube).
• Experience with social media analytics platforms (such as Hootsuite, Tweetdeck, Sprout Social etc).
• Strong eye for high-quality photography, design and aesthetics.
• Strong copywriting skills
• Strong creative skills.
• Possess exceptional leadership skills.
• Excellent communication, interpersonal, presentation and partnering skills.
• Possess strong critical and analytical skills.
• Strong proficiency in Keynote, PowerPoint, Excel, MS office and Google suite.
• Strong proficiency using Adobe creative suite (Indesign and Photoshop) or Canva.
• Experience using video editing software is a plus.
• Strong qualitative and quantitative research skills is a plus.
• Project Management Experience
• Confident to lead client meetings at all levels
• Strong commercial awareness
• Strong experience in Account/Campaign Management.

Job Type: Full-time

Benefits:

• Casual dress
• Company events
• Company pension
• Discounted or free food
• Free parking
• On-site parking