Facebook Ads Specialist - PT - AU

Our client is seeking a results-driven Facebook Ads Specialist to support and scale their digital marketing efforts for a niche property offering based in Melbourne, Australia. The role focuses on optimising lead generation campaigns, improving automation workflows, and driving high-quality enquiries within targeted local markets.

Key Responsibilities

• Campaign Optimisation & Management
  • Review, refine, and optimise existing Facebook ad campaigns to improve lead generation performance
  • Develop and test new creatives (video and static) to increase engagement and conversions
  • Continuously monitor campaign performance and implement data-driven improvements
• Lead Generation & Automation Setup
  • Integrate Facebook lead ads with MailerLite for automated responses
  • Set up workflows using Zapier to:
    • Capture and transfer lead data efficiently
    • Trigger instant notifications (e.g., SMS or mobile alerts) for prompt follow-ups
  • Ensure seamless lead flow from ad to autoresponder to client communication
• Audience Targeting & Localisation
  • Configure and optimise geo-targeting to focus on specific Melbourne areas
  • Work around platform limitations (e.g., radius targeting constraints) to ensure precise audience reach
  • Disable or adjust automated features (e.g., Advantage+ placements) where necessary to maintain control over targeting
• A/B Testing & Scaling
  • Create and manage multiple ad variations with:
    • Different creatives
    • Alternative ad copy
    • Location-based targeting
  • Conduct structured split testing to identify top-performing combinations
  • Scale successful campaigns across nearby locations
• Platform & Funnel Improvement
  • Optimise the client's Facebook Business Page for improved conversion and credibility
  • Provide input on website improvements to enhance lead capture and user experience
  • Recommend and support expansion into additional channels such as Instagram and WhatsApp

Preferred Skills & Experience

• Proven experience managing and scaling Facebook Ads campaigns focused on lead generation
• Strong understanding of Meta Ads Manager, audience targeting, and campaign structuring
• Experience with marketing automation tools such as MailerLite and Zapier
• Ability to analyse campaign data and translate insights into actionable improvements
• Experience in property, real estate, or local service-based campaigns is highly preferred
• Familiarity with multi-channel marketing (e.g., Instagram, WhatsApp, Google Ads) is an advantage