SENIOR DIGITAL MEDIA EXECUTIVE

Responsibilities: To lead monthly and campaign content strategy, setting content pillars, audiences, publishing priorities and performance goals; provide direction to the Media Executive and Graphic Designers through clear briefs, priorities, deadlines and quality standards; and approve outputs before release; plan digital support for membership campaigns, promotions, products, outlets and events, including schedules and post-campaign review; lead scripts, shoot lists, photo/video production, livestreams, on-camera support and final editing quality; plan, execute and optimise Meta advertising within approved budgets, tracking reach, engagement, traffic, registrations and sales; establish campaign tracking using Bitly, GA4 or other relevant tools and prepare monthly content and paid-media reports with recommendations; maintain brand and information accuracy across social media, print materials, app visuals, in-store TVs and outlet displays; manage KOLs and creative partners, develop SOPs/templates, maintain the media library and coordinate cross-department deliverables.

• Diploma or Bachelor's degree in Marketing, Mass Communication, Multimedia, Digital Media, Graphic Design or a related field.
• Minimum 3-5 years working experience in social media, digital marketing, content production or brand communications; retail/FMCG preferred. Salary RM3.5K and above depending on the qualification and experience.
• Demonstrated experience in campaign planning, performance analysis, Meta advertising and cross-department coordination.
• Experience guiding a small creative/media team, with a portfolio covering content strategy, video/visual work and campaign results.
• Proficient in Meta Business Suite/Ads Manager, Photoshop, Illustrator, Canva and CapCut; familiar with TikTok Studio, XHS, GA4 and Bitly.