Marketing Communications Manager

Job Overview:

We are seeking a dynamic and results-driven Marketing Manager in Dubai to lead our brand management, social media, PR and events, and performance marketing initiatives. The ideal candidate will have a strong background in both the technology and fashion/cosmetics industries. You will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth.

Key Responsibilities:

1. Brand Management:
• Develop and implement comprehensive brand strategies that align with the company's vision and goals.
• Ensure consistent brand messaging across all platforms, enhancing brand positioning within the market.
• Conduct market research to stay updated on trends in fashion, cosmetics, and technology.
2. Social Media Strategy:
• Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness.
• Manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries.
• Analyze social media performance and adjust strategies accordingly.
3. Public Relations & Events:
• Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships.
• Plan and execute PR initiatives, including media events, product launches, and brand collaborations.
• Represent the brand at key industry events, ensuring positive media coverage and brand alignment.
4. Performance Marketing:
• Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.).
• Manage and optimize marketing campaigns to meet key performance indicators (KPIs), such as lead generation, conversion rates, and return on ad spend (ROAS).
• Collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.
5. Collaboration & Cross-functional Leadership:
• Work closely with product, sales, and creative teams to ensure marketing efforts align with business objectives.
• Provide leadership to the marketing team, fostering innovation and creativity in all marketing efforts.

Qualifications:

• Bachelors degree in marketing, Business, Communications, or a related field.
• 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.
• Strong experience in both the technology and fashion/cosmetics industries.
• Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.
• Excellent written and verbal communication skills, with the ability to create compelling brand narratives.
• Ability to manage budgets, analyze data, and report on marketing performance.
• Strong leadership skills and the ability to work collaboratively across departments.

Skills:

• Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, and CRM platforms.
• Deep understanding of digital marketing strategies and performance metrics.
• Experience working with influencers and managing brand partnerships in the fashion and beauty space.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing trends.
• The Ability to oversee multiple projects, and insure we are completed on time within the budget.
• Strategic thinking, long-term marketing plan, ability to develop long term marketing strategy aligned with marketing goals.
• Analytical skills, analyzing marketing trends, customer behavior and campaign performance to make data driven decisions.
• Excellent verbal and written communication skills.
• Digital marketing knowledge of marketing tools and techniques including SEO, SEM, social media and content marketing.
• Budget management.

• Brand management: skills in developing and maintaining strong brand identity and voice.

• Customer focus: understand customers need to tailor marketing efforts.
• Adaptability: ability to adapt to changing market conditions and emerging trends.