Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various digital channels. You will work closely with the marketing team to enhance brand awareness, drive website traffic, and generate leads/customers.

What Youll Do:

• Develop and implement digital marketing strategies to achieve company objectives.

• Manage and optimize digital advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Conduct technical and non-technical SEO, including keyword research and optimization.

• Create engaging content for websites, blogs, social media, and email.

• Monitor and analyze campaign performance using Google Analytics and other tools.

• Report and provide insights to the marketing team.

• Stay updated with digital marketing trends and implement innovative strategies.

• Collaborate with sales, product, and design teams for cohesive marketing strategies.

• Identify and evaluate new digital marketing opportunities and tools.

Must-Have Attributes:

• Bachelor's degree in Marketing, Communications, or related field.

• Proven experience in digital marketing and best practices.

• Hands-on experience managing digital ad campaigns across platforms.

• Solid understanding of technical and non-technical SEO principles.

• Proficiency in Google Analytics for tracking and analysis.

• Excellent communication skills with content creation ability.

• Strong analytical skills with the ability to interpret data.

• Creative thinker with a passion for digital marketing trends and technologies.

• Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.

Benefits:

• Competitive salary

• Health insurance

• Paid time off

• Professional development opportunities