Copywriter (B2B)

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Copywriter (B2B) to join our team. Our teams are collaborative, vibrant, and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

Responsibility: 

Develop Compelling Case Studies

• Collaborate with global sales teams and account managers to identify prime candidates for impactful case studies.
• Conduct in-depth customer interviews to uncover comprehensive use cases and operational insights.
• Analyze customer data to extract key metrics demonstrating the ROI of our solution.
• Craft persuasive narratives highlighting customer challenges, our tailored solutions, and measurable operational improvements.

Create Engaging Customer Communications

• Produce regular newsletters and targeted email campaigns featuring:
• Product updates and new feature announcements
• Best practices and tips for maximizing solution benefits
• Industry trends and valuable insights

Generate Diverse Marketing Collateral

• Develop a wide range of product and solution-focused content, including:
• Concise one-pagers and comprehensive brochures
• Compelling website copy
• Thought leadership articles positioning our brand as an industry authority

Cultivate Media Relations

• Build and nurture relationships with key industry media contacts, journalists, and influencers.
• Secure valuable media coverage and thought leadership opportunities.

Ensure Brand Consistency

• Review and refine key communications to maintain a cohesive brand voice across all channels.

Requirements: 

• Strong writing skills and exceptional command of English language, with the ability to simplify complex ideas.
• Proficient in interpreting and analysing key metrics to extract insights.
• Prior experience working with B2B products, either in a software or non-software context, is preferred.
• Strong team player, capable of collaborating across different departments and stakeholders.
• Meticulous in reviewing and refining content to ensure accuracy and clarity.