Digital Marketing Specialist (Malaysia)

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Digital Marketing Specialist to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

Responsibilities:

• Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook and other digital platforms
• Analyse campaign data to identify areas for improvement and implement solutions
  
• Conceptualise and create engaging content that will build a community and elevate our brand
  
• Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience
  
• Set up tracking to monitor performance of campaigns and traffic to landing pages and website
  
• Work alongside sales team to boost lead performance
  Other ad-hoc tasks as assigned

Requirements:

• Min 1-2 years in performance marketing (SEM)
• Experienced in Google Adwords and Facebook paid ads.
• Background in lead generation is an advantage
• Analytical skills and numerically inclined is a MUST.
  
• Critical thinking
• Attention to detail
  
• Ability to think outside the box
  
• Great interpersonal and communication skills
• Good knowledge in Microsoft Excel is a plus
  
• Experience in B2B industries a plus