Lead Generation Specialist

Lead Generation Specialist 

Position Overview: We are seeking a proactive and results-driven Lead Generation Specialist to join our dynamic sales and marketing team. The ideal candidate will have a strong background in generating qualified leads within the products sector and possess hands-on experience with Salesforce CRM. This role focuses on identifying potential clients, nurturing relationships, and driving the growth of our customer base.

Key Responsibilities:

• Market Research & Identification:
• Conduct comprehensive market research to identify potential clients in target industries.
• Utilize various tools and platforms to gather data on prospective leads.
• Lead Generation & Outreach:
• Develop and implement effective lead generation strategies, including email campaigns, cold calling, and social media engagement.
• Engage with potential clients to understand their needs and present appropriate ERP solutions.
• CRM Management:
• Maintain and update lead information in Salesforce CRM, ensuring data accuracy and integrity.
• Track and analyze lead interactions to optimize outreach strategies.
• Collaboration & Reporting:
• Work closely with the sales and marketing teams to align lead generation activities with business objectives.
• Provide regular reports on lead generation metrics, campaign performance, and insights for improvement.

• Strategy Development:
• Continuously test and optimize outreach approaches for better conversion rates
• Develop and refine lead-generation strategies based on market trends and business goals.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience in lead generation, preferably within the IT/Products industry.
• Proficiency in Salesforce CRM is highly desirable.
• Strong understanding of lead generation strategies and tools.
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Self-motivated with a results-oriented mindset.
• Knowledge of the ERP market landscape and trends is a plus.