Brand Manager (FMCG)

Job Responsibilities:

• Deliver on KPIs relating to Brand Health and Equity for the purpose of driving Sales growth and brands share targets.
• Brand budget planning, monitoring, and management for the relevant portfolio.
• Co-develop the Brand Vision, architecture, and long-term growth strategy.
• Develop and operationalize annual brand plans, leading excellent cross functional execution:

1. Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
2. Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.

• Actively contribute and transform knowledge and insights into strategy and ensuring strategies support the category growth ambition.
• Progress innovation projects cross-functionally in line with the overall Brand ambition.
• Brand budget planning, monitoring, and management.
• Manage Agencies such as Creative, Media and Activation (amongst others) as well as key internal stakeholders.
• Progress innovation projects cross-functionally in line with the overall Category ambition.

Job Requirements:

• Education: Minimum Bachelor Degree ideally in Business, major in Marketing.
• Language: Fluent in English.
• Minimum 3 years Product and/ or Brand Marketing experience in Baby Diapers/NARTD Beverage in Malaysia.
• Ideally 5 8 years Marketing experience for FMCG products.
• In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution.
• Exposure to category thinking and strategic planning.
• Cross functional experience in trade marketing and sales will be favourable.
• Solid track record of producing outstanding results.
• Proficiency in Excel and PowerPoint.
• Results oriented and proactive.
• Above average communication and presentation skills.
• Developed analytical and project management skills.
• Team player and culturally adaptable.