Marketing Executive

Key Responsibilities:

Digital Campaign Management:

Plan, launch, and refine digital marketing campaigns across platforms, including social media, search engines, email marketing, and display ads.

Track campaign performance, assess key metrics, and adjust strategies to meet objectives.

Manage budgets strategically to ensure targeted ROI.

SEO and SEM:

Perform keyword research and on-page SEO improvements to boost website visibility on search engines.

Oversee and enhance PPC advertising campaigns, such as Google Ads.

Allocate budgets efficiently to maximize return on investment.

Digital Presence:

Develop and maintain a social media content calendar.

Create and manage a WhatsApp Community and Broadcasting channel.

Oversee and update the LinkedIn page.

Distribute budgets to optimize campaign outcomes.

Analytics and Reporting:

Use analytics tools to monitor and report on digital campaign performance.

Provide data-driven insights and recommendations for ongoing improvement.

Sales Administration:

Process and track sales orders to ensure prompt and accurate fulfillment.

Maintain updated customer records and sales documents.

Prepare quotes, invoices, and sales reports as needed.

Coordinate with logistics and finance teams to support seamless sales processes.

Deliver exceptional customer service through responsive communication by phone, email, or in person.

Qualifications:

• Bachelors degree in marketing, business, or a relevant field.
• Expertise in Excel and business intelligence tools.
• Skill in designing social media content aligned with company vision.
• Commitment to long-term growth within the organization.
• Proven experience in digital marketing, including campaign execution and content creation.
• Proficiency with digital marketing tools, including MS Office (PowerPoint, Excel, Word), Canva, video editing (e.g., Camtasia), CRM, scheduling, social media management, and email marketing platforms.
• Strong written and verbal communication skills.
• Creative problem-solving skills, an analytical approach, and ability to make data-driven decisions.
• Familiarity with the latest trends and best practices in digital marketing.
• Strong organizational, time management, attention to detail, and proactive problem-solving skills.
• Ability to handle confidential information and make sound judgments.
• Adaptability to shifting priorities and ability to work independently.