Social Media Specialist

Key Responsibilities:

1. Content Creation & Design

• Develop and design engaging content, including graphics, infographics, short videos, and written copy for use across social media, blog, and website.

• Ensure content aligns with the brand's tone, voice, and values, delivering a consistent message across all platforms.

• Write clear and persuasive copy for social media posts, advertisements, and promotional campaigns.

1. Social Media Management

• Manage and oversee the companys social media presence across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).

• Schedule, post, and monitor content to ensure regular updates and consistency in engagement.

• Respond to comments, direct messages, and engage with the online community to foster relationships.

• Stay up-to-date with social media trends, platform updates, and best practices to ensure effective engagement.

1. Campaign Management

• Plan and execute social media campaigns to promote products, services, or events, using a mix of organic and paid strategies.

• Collaborate with influencers, partners, or brand ambassadors to boost content reach and engagement.

• Manage paid social media advertising, ensuring optimal use of budget and targeting to maximize ROI.

1. Analytics & Reporting

• Track and analyze key performance indicators (KPIs) such as engagement, follower growth, reach, impressions, and conversions.

• Provide regular performance reports and insights to senior management, using data to optimize content and campaigns.

• Adjust strategies based on analytical insights to improve audience engagement and reach.

1. Brand Strategy & Consistency

• Ensure all content is aligned with the brands messaging and style guidelines, maintaining consistency across platforms.

• Develop content calendars to organize and plan social media posts and marketing initiatives in advance.

• Collaborate with the broader marketing and sales teams to integrate social media activities with broader marketing goals.

1. SEO & Optimization

• Implement SEO best practices in content creation to drive traffic to the website.

• Use hashtags, keywords, and other social media optimization techniques to boost content discoverability.

1. Event Management & Promotion

• Plan, organize, and manage company events, such as webinars, conferences, and workshops, ensuring smooth execution and alignment with brand goals.

• Collaborate with internal teams to develop and implement event strategies that engage participants and generate leads.

• Promote events through compelling content and social media campaigns, increasing visibility and participation.

• Actively participate in events, building and nurturing relationships with attendees, partners, and influencers to expand company's network and enhance brand reputation.

• Develop post-event follow-ups, including thank-you emails, feedback surveys, and social media recaps, to maintain engagement and gather insights for future events.

Requirements:

• Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.

• Strong copywriting skills with a focus on creating engaging and brand-aligned content.

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

• Analytical mindset with experience in tracking and interpreting social media analytics.

• Knowledge of SEO best practices for social media and content marketing.

• Excellent time management skills and the ability to manage multiple tasks simultaneously.

• Creative, proactive, and detail-oriented with a strong understanding of current social media trends.

Preferred Qualifications:

• Bachelors degree in Marketing, Communications, Design, or related field.

• Experience in paid social media advertising campaigns.

• Knowledge of video editing software for creating short videos for social platforms.