Performance Marketing Manager

Responsibilities:

• Manage Performance Campaigns: Lead and execute internal performance marketing campaigns, ensuring they are optimized for maximum ROI across all digital channels.
• SEO Management: Oversee and implement SEO strategies to improve website ranking, organic traffic, and search visibility.
• Collaborate with PR Agency: Work closely with the PR agency to create engaging blog content that aligns with marketing goals and enhances brand visibility.
• Website Management: Partner with the IT team to ensure the website is live, fully functional, and regularly updated. Handle all internal website changes and improvements.
• Salesforce Management: Oversee the use of Salesforce to streamline sales processes and enhance CRM effectiveness.
• Landing Page Creation: Utilize your knowledge of landing page design and optimization to create high-converting pages that support marketing campaigns.
• UI/UX Expertise: Leverage your experience in UI/UX design to enhance user experience and drive engagement across digital platforms.
• Always-On Campaign Management: Ensure continuous optimization and management of "always-on" campaigns to maintain brand presence and performance.

Requirements:

• Must have a Bachelor's degree in Marketing, Digital Media, or a related field.
• Proven experience in managing performance marketing campaigns, with a strong understanding of SEO, UI/UX, and digital marketing best practices.
• Hands-on experience with Salesforce and website management, including technical aspects and content updates.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.