Head of Area (Sumatera)

About the Role

The Head of Area – Sumatera is a senior sales leadership role responsible for driving regional revenue growth, leading a high-performing field sales team, and expanding merchant network across the Sumatera region. This role requires a strategic yet hands-on leader who can navigate mass-market dynamics and build sustainable business partnerships.

Job Description

Sales Strategy & Execution

• Lead the planning, execution, and performance tracking of regional sales initiatives to achieve targets
• Develop and implement go-to-market strategies tailored to the Sumatera market landscape
• Drive mass acquisition and activation of merchants across multiple tiers and segments

Team Leadership & Development

• Manage, coach, and develop a multi-layer sales team to consistently hit KPIs
• Build team capability through structured training, performance reviews, and succession planning
• Foster a high-accountability and growth-oriented team culture

Merchant Retention & Key Account Management

• Own and maintain strong relationships with top Pareto/high-value merchants to ensure retention and growth
• Proactively identify risks of churn and implement mitigation strategies

Compliance & Operational Excellence

• Ensure all team activities are aligned with company SOPs, compliance standards, and ethical guidelines
• Monitor and enforce process adherence across the sales cycle

Market Intelligence

• Gather and synthesize competitor landscape data, merchant feedback, and regional market trends
• Translate insights into actionable recommendations for leadership
  

Requirements

• Experience: 6–7 years in sales, with at least 2–3 years in a regional or area leadership role
• Industry Background: Banking, FMCG, Fintech, Telco, or other high-volume consumer-facing industries 
• Sales Expertise: Strong track record in mass market/mass target sales environments 
• Leadership: Proven ability to lead, motivate, and scale field sales teams
• Regional Knowledge: Familiarity with Sumatera's business landscape, culture, and key market dynamics is a strong plus
• Skills: Strategic thinking, data-driven decision making, stakeholder management, and strong communication
• Education: Bachelor's degree in Business, Marketing, or related field (MBA is a plus)

What Makes You a Strong Candidate

• Has scaled a sales team from the ground up in a regional setting
• Comfortable operating in fast-paced, target-driven environments
• Has experience managing both SME and enterprise-level merchants
• Bilingual (Bahasa Indonesia + English) preferred