Lead Product Designer & UXR

We are looking for a Lead Product Designer & UXR to lead our Design & Research function. This is a player-coach role where you will drive design excellence across all BukuWarung products while building and mentoring the design team.

You will own both product design and user research — ensuring our products are not only visually excellent but deeply rooted in merchant needs. You will set design standards, establish research practices, and be the voice of user experience across the organization.

This role reports directly to the Head of Product and works closely with Product Managers, Engineering, and Business teams across all tribes.

Key Responsibilities:

• Own Design Vision: Set the design direction and standards for all BukuWarung products across mobile and web

• Design System: Build and maintain a scalable design system that ensures consistency and efficiency

• Design Quality: Review designs across the team, provide feedback, and ensure high-quality output

• Player-Coach: Lead design for critical initiatives while coaching team members on complex projects

• Research Strategy: Establish and lead user research practices — from discovery research to usability testing

• Merchant Understanding: Build deep understanding of micro-merchant needs, behaviors, and pain points

• Research Operations: Define research methods, tools, and cadence for the team

• Capability Building: Elevate design and research capabilities across the team through mentorship and training

• Cross-Functional Collaboration: Work closely with Product Managers, Engineering and other internal stakeholders to ensure high quality design and research implementations

Qualifications:

• 7+ years of product design experience, with at least 3 years in a leadership role

• At least 2 years of experience in UX Research

• Experience managing designers and/or researchers (not just leading projects)

• Strong portfolio demonstrating end-to-end product design for mobile and web applications

• Experience conducting and leading user research — both generative and evaluative

• Experience building or contributing to design systems

• Proficiency in Figma and modern design tools

• Experience with consumer or SMB products, fintech or financial services preferred

• Experience with SEA markets, particularly Indonesia

• Strong communication skills — can articulate design rationale and influence without authority

• Data-informed mindset — uses quantitative and qualitative data to drive design decisions

• Experience in agile methodologies

AI Mindset

At BukuWarung, we are an AI-first product team. We expect all team members to leverage AI tools to multiply their output and impact. For designers, this includes using AI for Design Exploration, Research Synthesis and workflow efficiency. Prior experience in leveraging AI for design or research is strongly preferred.