Affiliate Community Manager

About BukuWarung

BukuWarung is a Y-Combinator-backed technology company building digital infrastructure to empower 60 million MSMEs in Indonesia. Our mission is to enable these businesses to become financially aware, manage, and grow using our technology platform for digital payments and lending. Backed by top-tier global investors, BukuWarung is transforming the MSME landscape.

Role Overview

An Affiliate Community Manager who owns the design, oversight, and growth of the long-tail affiliate community for both PBB [BukuAgen] and BukuPay from day 1. This is not a KOL relationship manager. This is the person who turns the pool of low-output affiliates into a graduation engine that feeds Top.

What this person owns

• Community design: rituals, WA group dynamics, content drops, challenges, and events that pull long-tail affiliates into consistent activity

• Upskilling: onboarding path, content training, live-streaming coaching, and templates that get affiliates from sign-up to first order faster

• Events: online and offline, designed to create peer learning and peer pressure, not just attendance

• Long-tail ops oversight: payments, community replies, onboarding admin, mission tracking - for both PBB and BukuPay. Interns execute the day-to-day work. This role owns the SOPs, the bar, and the outcome. Fabiola and Syifa keep ops for Top KOLs.

• Team leverage: delegate ops to analysts with clear workflows, coach them weekly, and raise the bar of what interns can ship

• Champion pipeline: spotting long-tail affiliates who are about to graduate and accelerating them into Top

• Cross-product playbook: what transfers from PBB to BukuPay, where the two must diverge, and why

Who we want

Must have:

• 4 to 6 years total experience in community, creator ops, affiliate programs, or grassroots user building

• Has worked with creators, affiliates, sellers, drivers, or merchants. Pure SaaS B2B community managers will struggle here.

• Has managed at least 1-2 junior teammates or interns before and can describe how they set the bar without doing the work themselves

• Indonesian native, comfortable spending time in tier 2 and tier 3 cities where affiliates live

• Can show specific numbers from past programs: creators graduated, productivity lifts, activation rates

• Can design SOPs and workflows that interns can run without constant supervision, and still own the outcome when things break

• Can write a 1-page plan and defend it in person without a deck

Strong plus:

• Worked at Shopee Live, TikTok Shop, Evermos, Super, Sociabuzz, Tada, or similar creator/affiliate programs

• Has run a WA community of 500+ with rituals that compound, not noise

• Comfortable with cohort analysis, dashboards, and basic data thinking [LTV, retention curves, graduation rates]

Will not work here:

• Pure event organizers who confuse attendance with impact

• KOL account managers who only know 1:1 top-tier relationships

• Anyone who defines community success by member count or engagement rate

• People who do intern work themselves instead of building leverage through the team

• Candidates who cannot name one affiliate, by name, they personally helped graduate