Email Marketer

Position Summary:

Email Marketer will be responsible for planning, developing, implementing, and maintaining the company's overall email marketing strategy to ensure that business goals are met.

Key Responsibilities:

• Identify the target audience and grow our email list.
• Design and implement an overall email marketing strategy and messaging.
• Create, design, and optimize various email lists, templates, and campaigns.
• Test every campaigns success and determine email marketing KPIs.
• Create a segment list that is based on behaviors like past email engagement and website interactions.
• Create email databases for lead generation.
• Write newsletters including all company updates.
• Proofread emails for clarity, grammar, and spelling.
• Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates.
• Ensure prompt and accurate communication with clients to increase email subscriptions and minimize un-subscriptions.
• Document process road maps, A/B tests, and successful email promotions.
• Analyze data, campaign performance, and suggest improvements.
• Create report on sales revenue generated from email marketing efforts.
• Ensure emails follow industry policies and best practices.

Qualifications:

• Bachelors degree in marketing or any related field.
• 3+ years of proven work experience with email marketing, content development, lead nurturing, marketing automation, and/or web analytics.
• Excellent written communication and copywriting skills.
• Proficient in marketing automation technology.
• Hands-on experience with HTML and content management systems.
• Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends.
• Critical thinker and creative.

Skills:

• Email Marketing
• Campaign Marketing
• Communication Skills
• Marketing Automation
• Web Analytics
• Lead Generation
• Template Creation
• Content Creation or content marketing