Social Media Lead

You will be responsible for developing the strategy for clients social media and will

be responsible for the effective execution and measurement of success. This position

will collaborate across functions to deliver an effective strategy to meet clients goals.

Your duties include leading and managing a team of social media experts while

analyzing engagement data, identifying trends in customer interactions, and

planning digital campaigns to build community online.

Job R & Rs (Responsibilities & Requirements)

Responsibilities:

Develop and execute clients social media marketing strategies.

Manage digital media thought leader marketing campaigns and

post-campaign reporting.

Create and execute content calendar schedules, and revise as appropriate to

meet changing needs and requirements of clients goals.

Strategize and execute programs to grow and engage audiences and

followers.

Stay current with and assess industry and social media trends, tools, platforms,

innovations, and best practices.

Collaborate with other teams to ensure brand consistency.

Communicate with followers, respond to queries in a timely manner, and

monitor customer reviews.

Keep a close eye on the competition, determine realistic benchmarks, and

develop strategies to gain a competitive edge.

Lead and manage a team of social media experts.

Assist in hiring and training new team members.

Requirements:

BA/BS in Business Management, Digital Marketing, or related field.

Proven work experience as Social Media Manager.

Good understanding of social media KPIs.

Understanding of SEO and web traffic metrics is a plus.

Excellent knowledge of Facebook, Instagram, LinkedIn, Pinterest, TikTok,

YouTube, and other social media best practices.

Experience with doing audience and buyer persona research.

Excellent multitasking and analytical skills.

Good communication, teamwork and leadership skills.

Solid grip on grammar, spelling, and style of language used while posting on

social media