Shopper Trade Marketing & Assets Creation (Arabic Speaker)

The Shopper Trade Marketer is responsible for developing and executing the category

development plans and shopper activation initiatives, based on the Company brand and

shopper/trade marketing strategy. The Shopper Trade Marketer will provide business insights

and identify business opportunities through analysis and research at market, channel, customer

and shopper level.

Tasks and responsibilities

The Shopper Trade Marketer will deploy the channel vision and category management approach

into the key markets in close cooperation with the sales team, local Company distribution

partners and other internal stakeholders:

Identify Omnichannel business opportunities through analysis of market, channel,

customer, and shopper data.

Development of Channel & Category Management Plan - approach per country (focus on

tier 2 countries)

Drive Category Management projects at key MEA retail customers (focus on tier 2

countries) together with local distributor

Shopper journey: Improve shopper experience across all touchpoints.

Develop and monitor Point of Purchase Marketing (on- and offline)

Develop and monitor Shopper Activation Campaigns for all touchpoints to optimize

conversion rates.

Liaise with suppliers on sourcing, timelines, POS requirements, and supplier reviews to

ensure that activations are effective and on schedule. You will need to build strong

working relationships with suppliers.

Develop and maintain the Brand on the shop floor plan ("shop-in-shop"

approach);

Create channel specific planograms and optimize assortment.

Co-develop & monitor yearly distributor plans, including key product launch monitor

(online and offline)

Execute regional/local retailer & activation programs (e.g., Promo calendar, Instore

events, trade shows), including promotion plan

Develop effective shopper marketing plans, including in store and online assets, for key

retailers. For each activation,

Need to evaluate the performance and any insights of key learnings will be added into the

planning cycles for continuous improvement.

Profile

What you bring to the table

Degree minimum: University in Economics, Marketing or Commercial related field

Experience level: mid-level seniority, 5+ years

Clear business communication in English

Excellent data and analytics skills

Skill Set

Working in complex, international environments with remote teams on multiple locations

across different time zones

A hands-on, team player who can deal with a lot of freedom and give the team space to

create innovative frameworks so that results are achieved