Job Openings Senior Marketing Officer

About the job Senior Marketing Officer

  • The Senior Marketing Officer is responsible for leading the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic and results-oriented marketing professional with a deep understanding of market trends, consumer behavior, and digital marketing strategies. The Senior Marketing Officer will collaborate closely with cross-functional teams to ensure that marketing initiatives align with the overall business objectives and brand vision.
    Key Responsibilities:
    • Strategic Planning:
      • Develop and implement strategic marketing plans to achieve company objectives.
      • Conduct market research to identify new opportunities, customer preferences, and emerging trends.
      • Analyze competitor activities and market conditions to adjust marketing strategies accordingly.
    • Campaign Management:
      • Lead the planning and execution of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
      • Oversee content creation, ensuring messaging aligns with brand guidelines and resonates with target audiences.
      • Monitor campaign performance metrics, providing regular reports and insights to senior management.
    • Brand Management:
      • Maintain and enhance the companys brand image and reputation.
      • Develop brand positioning and messaging strategies that differentiate the company in the marketplace.
      • Ensure consistent brand messaging across all marketing channels.
    • Digital Marketing:
      • Drive the companys digital marketing efforts, including SEO/SEM, social media, and email marketing.
      • Manage the companys website and online presence, optimizing for user experience and lead generation.
      • Utilize data analytics to track and improve the effectiveness of digital marketing campaigns.
    • Team Leadership:
      • Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
      • Manage relationships with external agencies, vendors, and partners to execute marketing initiatives.
      • Ensure the marketing team meets deadlines and budget requirements.
    • Budget Management:
      • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
      • Monitor expenses and ROI for all marketing activities, adjusting strategies as needed.
    • Stakeholder Collaboration:
      • Work closely with sales, product development, and customer service teams to align marketing efforts with business goals.
      • Present marketing strategies and performance reports to the executive team and other stakeholders.

    Qualifications:
    • Bachelors degree in Marketing, Business Administration, or a related field (Masters degree preferred).
    • 5+ years of experience in marketing, with at least 2 years in a senior role.
    • Proven track record of developing and executing successful marketing campaigns.
    • Strong understanding of digital marketing tools and platforms.
    • Excellent communication, leadership, and project management skills.
    • Ability to analyze data and provide actionable insights.
    • Creative thinker with a passion for driving results

  • Location : Dbaye, Lebanon
    Salary :1200$-1500$

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