Digital Marketing Officer

Job Title: Digital Marketing Officer

Employment Type: Full-Time

Gross Salary: KES 50,000 + Commissions

Job Overview

Our client, a growing FMCG and food products company, is seeking to recruit a Digital Marketing Officer to drive brand visibility, digital engagement, online sales, and product promotion activities.

The ideal candidate will have hands-on experience managing social media platforms, creating engaging content, supporting digital campaigns, and managing online sales channels. Experience within FMCG, food, beverage, retail, or consumer products will be an added advantage.

Key Responsibilities

• Develop and manage social media content calendars across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Create and coordinate engaging digital content, including graphics, videos, reels, captions, and promotional materials.
• Manage customer engagement across social media, WhatsApp Business, and other digital channels, responding to inquiries and following up on leads.
• Manage and update website and e-commerce product listings, including product descriptions, pricing, images, and availability.
• Process and track online orders while coordinating with dispatch and logistics teams to ensure timely fulfilment.
• Plan and execute product promotions, seasonal campaigns, product launches, and digital marketing campaigns.
• Work closely with the Sales, Retail and Modern Trade teams to align digital promotions with sales and in-store activities.
• Monitor social media, website, and online sales performance and prepare regular marketing reports.
• Track competitor activity, market trends, customer engagement and campaign performance to identify growth opportunities.
• Coordinate with designers, agencies, influencers, and other marketing partners where required.
• Maintain consistent brand messaging and presentation across all digital and promotional platforms.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 3 years of experience in marketing, digital marketing, social media, or e-commerce.
• Proven experience managing social media platforms and creating digital content.
• Experience managing an e-commerce platform, website, or online sales channel is an added advantage.
• FMCG, food, beverage, retail, or consumer products experience is highly preferred.
• Working knowledge of Canva, CapCut, Meta Business Suite, Google Analytics, or similar digital marketing tools is an added advantage.

Core Competencies

• Strong digital and social media marketing skills.
• Excellent written and visual communication skills.
• Creative and commercially minded approach to marketing.
• Strong customer engagement and relationship management skills.
• Ability to analyse marketing and sales performance data.
• Good organisational and project coordination skills.
• Ability to manage multiple campaigns and deadlines.
• Proactive, innovative, and able to work with minimal supervision.
• Strong understanding of consumer behaviour and product promotion.

Key Performance Indicators

• Growth in social media reach, engagement, and audience.
• Online sales revenue and order volumes.
• Website traffic and conversion performance.
• Number and effectiveness of promotional campaigns executed.
• Growth in customer engagement and digital leads.
• Timely execution of marketing campaigns and content plans.

How to Apply

Interested candidates should submit their CV via our Career Page.

Only shortlisted candidates will be contacted.