Facebook Ads Specialist

Job description

About Us:

Welcome to Brand Surge, a full-service digital marketing agency that partners with businesses to help them grow through effective online marketing strategies. At Brand Surge, we are committed to delivering high-quality results and ensuring that our clients get the best possible return on their investment. Partnering with us means gaining a trusted ally in the world of digital marketing. Our team will work tirelessly to help you achieve your goals and grow your business.

• Company title: Brand Surge (Pvt) Ltd.
• Qualifications: Graduation in Marketing, Business Administration, Management Science
• Duty time: 1 PM to 10 PM (Mon- Friday)
• Location: Faisal Town, Lahore

Responsibilities:

• Plan, execute, and manage Facebook ad campaigns from strategy to reporting.
• Conduct detailed market research to identify target audiences and optimize ads for different client goals.
• Develop, monitor, and adjust campaign budgets to maximize cost efficiency and ROI.
• Collaborate with creative teams to create high-converting ad creatives, including copy, visuals, and video content.
• Continuously optimize ads based on performance metrics, including CTR, CPC, CPA, and ROAS.
• Perform A/B testing to determine the best-performing ad formats and targeting strategies.
• Stay updated on Facebook advertising trends, tools, and best practices.
  Provide regular reports and insights to clients, explaining campaign performance and recommended improvements.
• Manage pixel implementation, custom audience creation, and conversion tracking.
• Handle client communication, addressing any concerns or changes in the ad strategy.