SEO Executive

Welcome to Brand Surge, a full-service digital marketing agency that partners with businesses to help them grow through effective online marketing strategies. At Brand Surge, we are committed to delivering high-quality results and ensuring that our clients get the best possible return on their investment. Partnering with us means gaining a trusted ally in the world of digital marketing. Our team will work tirelessly to help you achieve your goals and grow your business.

Responsibilities:

• Develop and execute comprehensive SEO strategies to increase organic search visibility, traffic, and conversions for clients.
• Conduct in-depth keyword research to identify high-value opportunities and trends in target markets.
• Lead website audits and provide actionable recommendations to optimize site structure, content, and performance for SEO.
• Oversee on-page optimization efforts, including Meta tags, headers, schema markup, and internal linking strategies.
• Direct off-page SEO initiatives, including link building campaigns, influencer outreach, and digital PR activities.
• Monitor and analyze website performance using advanced SEO tools and platforms, such as Google Analytics, SEMrush, Moz, and Ahrefs.
• Stay updated on industry trends, algorithm changes, and emerging SEO technologies to inform strategy development and implementation.
• Collaborate closely with cross-functional teams, including content creators, developers, designers, and account managers, to align SEO efforts with broader digital marketing objectives.
• Provide strategic guidance and mentorship to junior members of the SEO team, fostering their professional growth and development.
• Deliver regular reports and performance insights to clients, demonstrating the impact of SEO initiatives on key metrics and business goals.

Requirements:

• 3+ years of proven experience in executing successful SEO campaigns across various industries.
• In-depth knowledge of SEO principles, including on-page optimization, off-page strategies, and technical SEO.
• Strong experience in conducting keyword research, competitive analysis, and identifying opportunities for growth.
• Proficiency in using SEO tools like Google Analytics, Ahrefs, SEMrush, and Search Console to monitor performance and optimize strategies.
• Expertise in optimizing content for search engines, ensuring it aligns with SEO best practices and user intent.
• Solid understanding of website architecture, HTML, and CSS, with the ability to work with developers to implement SEO improvements.
• Proven experience in creating and executing link-building strategies to improve website authority and rankings.
• Familiarity with the latest SEO trends, algorithm updates, and best practices to keep strategies current and effective.
• Strong verbal and written communication skills to work with internal teams and provide clear recommendations to stakeholders.
• Ability to analyze large datasets and draw actionable insights to refine and improve SEO strategies.
• Proactive in identifying SEO issues and providing effective solutions to improve website performance.
• Bachelor's degree in Marketing, Digital Marketing, or a related field is preferred but not mandatory if relevant experience is demonstrated.