Google Ads Strategist

Job description

About Us:

Welcome to Brand Surge, a full-service digital marketing agency that partners with businesses to help them grow through effective online marketing strategies. At Brand Surge, we are committed to delivering high-quality results and ensuring that our clients get the best possible return on their investment. Partnering with us means gaining a trusted ally in the world of digital marketing. Our team will work tirelessly to help you achieve your goals and grow your business.

Company title: Brand Surge (Pvt) Ltd.

Duty time: 1 PM to 10 PM (Mon- Friday)

Location: Faisal Town, Lahore

Responsibilities:

1. Develop and execute data-driven Google Ads strategies tailored to client objectives, target audiences, and industry trends.

2. Conduct thorough keyword research to identify high-performing keywords and optimize campaigns for maximum visibility and ROI.

3. Create compelling ad copy and design engaging ad creatives that align with brand messaging and resonate with target audiences.

4. Monitor and analyze campaign performance using Google Analytics, Google Ads, and other analytics tools to make informed optimizations.

5. Implement A/B testing strategies to enhance ad performance, improve click-through rates (CTR), and reduce cost-per-click (CPC).

6. Stay updated on the latest trends, tools, and best practices in Google Ads and digital marketing to ensure cutting-edge campaign strategies.

7. Collaborate with cross-functional teams, including SEO, content, and design, to ensure integrated marketing strategies.

8. Prepare and present regular performance reports to clients, providing insights and recommendations for ongoing improvements.

Requirements:

1. Minimum of 3 years of experience managing Google Ads campaigns, particularly for international clients.

2. In-depth knowledge of PPC strategies, Google Ads interface, and best practices for campaign optimization.

3. Strong analytical skills with the ability to interpret data and derive actionable insights.

4. Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and team members.

5. Google Ads certification is preferred.

6. Strong attention to detail and the ability to manage multiple campaigns simultaneously.

Job Type: Full-time