Digital Marketing Coordinator

Key purpose:

To develop, manage, and execute integrated digital advertising campaigns and strategies for each division within the company group that align with the sales and marketing objectives to acquire and retain clients.

Duties and responsibilities:

• Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining clients
• Recommend and manage the conception, implementation, tracking and measurement of online advertising campaign and marketing activities
• Manage multiple advertising platforms (Facebook, Instagram, LinkedIn and YouTube)
• Manage and escalate queries and complaints to ensure overall customer satisfaction
• Manage and oversee external agencies to develop and execute digital marketing objectives
• Work alongside internal divisions to develop strategies to meet their marketing and sales objectives
• Ensure that the organisations brand and identity are adhered to in all campaigns and communication channels
• Conduct market research and competitor analysis to inform the digital marketing strategy
• Up-to-date with the latest trends and technology in digital marketing
• Stay abreast of the dynamicity of advertising platform changes and developments to the benefit and performance of campaigns
• Brainstorm new and innovative growth ideas for online advertising campaigns
• Manage the production and distribution of digital marketing assets
• Write, edit and proofread copy for posts and digital campaigns
• Monthly reporting and analysis of digital advertising campaigns and important digital metrics to measure campaign ROI and respectively evaluate the performance of existing campaigns
• Identify and evaluate campaigns to improve the effectiveness and efficiency of ads
• Monthly report on campaign spend and monies paid over to third-party providers to properly track advertising spend

Qualifications and experience:

• BA Degree in Marketing or related certifications & qualifications 
• 3+ years of experience in managing a company's digital marketing 
• Proven experience within a business-to-business environment

Required skills:

• In-depth understanding of the digital eco-system, online marketing tools and social media platforms 
• Strong knowledge of Google (Adwords and Display Network), Facebook, Instagram and LinkedIn advertising platforms 
• Content creation skills 
• Copywriting skills 
• Strong analytical skills 
• Stakeholder management 
• Manage multiple projects simultaneously