Digital Marketing Coordinator

Job purpose: 

The role requires the ability to plan and execute all digital marketing strategies set by the Group Marketing Manager, determined by the Companys business.

Minimum requirements: 

• Relevant Qualification in Digital Marketing
• 3 5 Years experience in a digital marketing role.
• Proven experience developing and executing digital marketing plans and campaigns in a B2B environment.
• Understand search engine optimization and how it is applied
• Understand pay-per-click strategies and tactics.
• Excellent written and verbal communication skills.

Responsibility:

• Carry out digital marketing in alignment to Business and Divisional objectives.
• Coordinate divisional strategy sessions to understand divisional strategies.
• Create digital content that supports divisional and business strategies.
• Build and optimize our digital platforms to increase the companys digital presence and visibility to ensure that the Company brand is front of mind.
• Brainstorming and implementing creative digital growth strategies to generate leads.
• Develop a holistic digital marketing strategy and execute it, through conducting competitor and audience research.
• Create monthly marketing strategies: Generating content ideas, allocating budgets, coordinating photoshoots, scheduling and implementing.
• Monthly & ad hoc campaign reporting: Reporting on the performance of all digital marketing activities against goals (ROI and KPIs), and providing recommendations to optimize future performance.
• Social Media community management: Maintain customer satisfaction and resolve any issues they may be experiencing in a timeous manner. Keep response scripts updated as and when changes arise.
• Keeping abreast with new trends and insights to optimize campaign performance and ad spend.