Digital Marketing Manager

QUALIFICATIONS AND EXPERIENCE:

The ideal candidate should demonstrate the following qualifications and experience:

Minimum requirements:

• 5 - 8 years in a relevant marketing role (digital marketing preferred)

• Team leadership experience

• Experience developing and implementing successful digital campaigns

Advantageous requirements:

• Relevant degree in marketing

• Experience working for a tech or digital product company

YOUR RESPONSIBILITIES WILL INCLUDE:

Develop and manage marketing strategies and campaigns

• Develop and manage digital marketing campaigns in line with the products strategic objective
• Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle

Oversee social media, paid and SEO strategies

• Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
• Ensure SEO best practices are implemented and maintained on the websites and blog posts
• Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

• Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
• Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
• Supervise the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs, and email campaigns
• Conduct PR activities, including writing articles, arranging interviews and organising events
• Proofread and copy edit comms for both internal and external projects
• Assist with UX copywriting from time-to-time

Manage vendor relationships

• Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

• Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
• Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
• Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

• Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
• Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
• Ensure that roles and responsibilities are up to date as and when the business needs change
• Participate in the recruitment process to ensure the attraction and retention of the best talent

COMPETENCIES:

• Analytical and diagnostic skills
• Critical thinker and natural problem solver
• Insatiable curiosity and willingness to learn
• Strong collaborator and willing to take initiative to assist and support colleagues
• Organised and able to work under pressure
• Excellent communication and interpersonal skills for effective end-user interaction.
• Ability to work independently and in a team-oriented, collaborative environment.
• Strong problem-solving skills and attention to detail.