MarTech Solutions Lead

Purpose of the Position

• To provide technical leadership in the design, development, and implementation of MarTech and AdTech solutions that meet business needs.
• Define, implement, and own the Martech strategy, roadmap and integrations (leveraging best practices).
• Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions.
• Drive cross-functional collaboration between product, engineering, analytics and content discovery teams, aiming to deliver cohesive and personalised communications and customer journeys against business objectives.

Key Performance Objectives

• Provide technical leadership and drive innovation in the development and implementation of MarTech and AdTech solutions.
• Design and implement MarTech and AdTech roadmap, aligning with business requirements, industry standards, and best practices.
• Maintain and improve existing Martech and Adtech platforms and solutions; Drive efficiencies by optimizing and streamlining MarTech and AdTech processes, integrations and tooling.
• Drive the communication channel strategy, implementing new communication channels to improve reach and conversion of campaigns (linked to localized experiences across African markets).
• Leverage MarTech and business processes to improve and expand automated lifecycle communications for customers across acquisition and retention.
• Collaborate with various internal stakeholders to ensure effective communication and timely delivery of MarTech solutions (considering multichannel targeted and personalized communications).
• Map, craft and optimise behavior-driven, cross-channel campaigns (i.e. push notifications, email, in-app, SMS) to drive acquisition, engagement, retention/mitigate churn.

Qualifications

• Bachelor's degree in Computer Science, Information Technology, Business Management, or a related field.

Other advantageous qualifications:

• Training in Customer Relationship Management (CRM) and Marketing tools (Braze, Salesforce, Mparticle, Kochava).
• Data Science and/or Analytics qualifications.
• Digital Marketing and Marketing automation qualification.

Experience

• 5+ years of experience in MarTech and AdTech solution design and implementation.
• 8-10 years working experience preferrable.
• Experience in implementing CDP, MMP, CEP, and other MarTech and AdTech platforms.
• Business and tech strategy experience highly advantageous.
• Strong growth marketing and technology background and industry knowledge.
• Experience analyzing marketing campaigns, running A/B tests and providing actionable recommendations.
• A strong technical understanding of automated life cycle marketing.
• Experience in digital native brands.
• Good understanding/experience in the OTT SVOD industry.