Regional Sales Manager

REGIONAL SALES MANAGER

Location: Cape Town

A well-established and growing business within the wholesale and distribution sector is seeking a driven and commercially focused Regional Sales Manager to lead and develop a high-performing sales team.

This is an exciting opportunity for a results-oriented leader who can drive revenue growth, expand market share, and build strong customer relationships across a diverse client base.

THE ROLE

You will take ownership of regional sales performance, leading a team to achieve ambitious revenue and profitability targets while strengthening key customer relationships.

Key responsibilities include:

• Driving achievement of sales and gross profit targets across the region
• Growing revenue through existing accounts and new business development
• Increasing sales of new and existing product lines
• Managing and optimising sales team performance and call cycles
• Implementing and maintaining structured sales processes and standards
• Monitoring customer segmentation and prioritisation strategies
• Building and maintaining strong, long-term customer relationships
• Resolving customer queries, complaints, and service issues effectively
• Overseeing stock, delivery expectations, and service levels
• Managing sales budgets, headcount, and cost efficiency
• Leading team development, performance management, and coaching
• Driving training initiatives and improving product knowledge across the team
• Ensuring effective use of sales tools, systems, and reporting platforms

WHAT WE ARE LOOKING FOR

We are looking for a commercially astute sales leader with a proven track record of delivering results and managing high-performing teams.

Key requirements:

• Matric / Grade 12 (post-matric qualification advantageous)
• Minimum 5 years' experience in a sales management role
• Strong experience within retail, industrial, or related sectors
• Proven ability to drive revenue growth and achieve sales targets
• Experience managing and developing sales teams
• Strong understanding of sales processes, forecasting, and reporting
• Excellent communication, negotiation, and relationship-building skills
• Strong leadership capability with the ability to motivate and influence

WHO YOU ARE

• A results-driven and target-focused leader
• Commercially sharp with strong business acumen
• An effective communicator and relationship builder
• Hands-on, proactive, and solutions-oriented
• A strong coach and mentor who develops high-performing teams
• Resilient, driven, and motivated by success

WHY THIS ROLE

• Opportunity to lead a high-impact regional sales function
• Uncapped earning potential with performance-based incentives
• Join a stable, growing business with a strong market presence
• Supportive and collaborative team environment
• Career growth and development opportunities
• Exposure to a broad product range and a diverse customer base