Senior Global DTC Strategy Manager

Background

Our client is a fast-growing premium parenting lifestyle brand that has established itself as a market leader in Korea's baby product segment, with annual revenue exceeding KRW 40 billion and consistent year-on-year growth of 18%. This bootstrapped success story has been built on innovative product development, particularly their signature elastic fabric baby carriers that have gained international recognition and loyal customer following.

What makes this opportunity exceptional is the company's impressive growth achieved without external investment, demonstrating exceptional business acumen and sustainable growth strategies. The company operates on a global Direct-to-Consumer (D2C) model, with 70% of sales generated through their online platforms.

With an established presence in Korea and Japan, the company is now accelerating its global expansion into North America, Taiwan, China, and other key markets. As they scale internationally, they are seeking a Senior Global DTC Strategy Manager to join at this pivotal growth stage. This role offers a unique opportunity to shape the future trajectory of an already successful brand, working directly with the founding team to develop innovative strategies that maintain the company's core values and competitive edge while adapting to diverse global markets.

Key Responsibilities

• Develop comprehensive short and long-term strategic roadmaps for global expansion, with a focus on scaling the company's DTC model in North America, Taiwan, China, and other international markets
• Lead market research and competitive analysis to identify key growth opportunities and potential challenges in target global markets
• Transform strategic insights into actionable projects and implementation plans, collaborating with cross-functional teams including marketing, product development, and operations
• Drive data-driven decision making by analyzing customer behaviors, market trends, and internal performance metrics
• Identify and evaluate new business ventures and product categories that align with the company's core values and growth objectives
• Develop and optimize e-commerce strategies to enhance customer acquisition, conversion, and retention across global markets
• Partner with the founding team to maintain brand integrity while adapting to diverse international markets
• Monitor and report on key performance indicators (KPIs) to track the effectiveness of strategic initiatives

Key Qualifications

• 5-20 years of experience in strategic planning for consumer goods brands (especially apparel or baby products) or as a consultant with extensive consumer goods project experience
• Proven track record in developing and implementing successful global e-commerce and DTC strategies
• Proficient in various research methodologies (desk research, interviews, quantitative studies) with strong analytical capabilities to derive meaningful insights from data
• Experience in multiple strategy development projects including corporate, business, product, and operational strategies
• Strong presentation skills with proficiency in creating compelling presentations and conducting data analysis through spreadsheets
• Clear and logical communication abilities, both verbal and written, with focus on demonstrating causal relationships and evidence-based reasoning
• Business-level English proficiency required for global stakeholder communication
• Experience developing product strategies while working at SPA or fashion/lifestyle brands (preferred)
• Prior success in formulating strategies for global business expansion, particularly in North American and Asian markets (preferred)
• Project management experience leading strategic planning initiatives from conception to implementation (preferred)
• Understanding of parenting product market trends and consumer behaviors (preferred)
• Experience in managing and optimizing multi-language e-commerce platforms (preferred)