Campaign Analyst

About Us

BillEase offers you the easiest way to afford what you want and need today. Our brand centers around making shopping and payment processes seamless and convenient. Our customers have diverse lifestyles and are looking to enhance their shopping experiences both online and offline. It's essential for us to embody the core of our brand name BillEase, a combination of "bill" and "ease," pronounced bilis, which means speed or swiftness in Filipino.

Discover more about us here: https://billease.ph/about-us

The Job

The Campaign Analyst, affectionately known as the Campaign Magician, is responsible for designing, implementing, and optimizing campaigns that guide customers through their journey with BillEase. This role combines the art of creativity with the science of data analysis to ensure our campaigns are both engaging and effective.

Key responsibilities:

• Data analysis - analyze customer behavior data to identify trends, opportunities, and areas for activation. Use insights to tailor campaigns and improve their effectiveness, taking into account customer data, channel and product mix.
• Segmentation - develop and maintain customer segmentation strategies to ensure targeted and personalized communication.
• Performance tracking - monitor and report on campaign performance using key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Optimization provide insights for continuous testing and optimization of campaigns for maximum performance. Implement A/B tests and leverage findings to improve future campaigns.
• Collaboration - work closely with the marketing, sales, and product teams to align campaign strategies with business goals and product launches.
• Customer journey mapping analyze existing customer journey to understand and create relevant intervention at crucial touchpoints.

The Ideal Candidate

• Bachelor's degree in Data Analytics, Applied Mathematics, Computer Science or a related field.
• 3+ years of experience in marketing analytics, customer analytics or advance data anlaytics field.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in mobile app marketing automation tools (e.g., MoEngage, MixPanel, CleverTap).
• Experience with data analysis tools (e.g., Google Analytics, Excel, SQL).
• Good communication and interpersonal skills.
• Creative mindset with a passion for crafting compelling marketing messages.
• Attention to detail and commitment to delivering high-quality work.

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By submitting your application, you authorize BillEase to collect, process, and store your personal information for recruitment and evaluation purposes. We ensure that your data is handled confidentially and may be shared with authorized internal teams or third parties as part of these processes. If applicable, you also consent to BillEase using your provided information to update our records to ensure the accuracy and completeness of your details. All information will be securely managed and used exclusively for the purposes stated above, in compliance with applicable data protection regulations.