Job Openings Digital Marketing Analyst

About the job Digital Marketing Analyst

As a Digital Marketing Executive, you will play a crucial role in devising and executing digital marketing plans while also providing comprehensive reporting and analysis to measure the effectiveness of the strategies. You will collaborate with cross-functional teams to optimize campaigns, drive customer engagement, and achieve business objectives.

Key Responsibilities:

Digital Campaign Management:

  • Develop, implement, and manage digital marketing campaigns across various channels such as email, social media, display advertising, and PPC.
  • Utilize tools like Google Ads, Facebook Ads Manager, and email marketing platforms to execute campaigns effectively.
  • Continuously monitor campaign performance and make data-driven optimizations to improve ROI and achieve KPIs.
  • Manage social media accounts and develop strategies to increase followers, engagement, and brand awareness.
  • Create compelling social media content with the marketing team functions including graphics, videos, and written posts.

Monitor social media trends and audience preferences to inform content strategy.

  • Plan and execute email marketing campaigns to nurture leads and drive conversions.
  • Segment email lists based on user behavior and demographics to deliver personalized content.
  • Analyze email performance metrics such as open rates, click-through rates, and conversion rates to optimize campaigns.

Content Creation and Management:

  • Develop engaging and relevant content for digital channels. Mainly: Instagram, LinkedIn, Facebook, Tiktok, YouTube
  • Oversee the content calendar and ensure timely delivery of content aligned with marketing objectives.
  • Optimize content for SEO and user engagement, leveraging keyword research and audience insights.

Reporting and Analysis:

  • Provide weekly, monthly, and quarterly digital reports with analysis of all digital channels available.
  • Develop comprehensive reports and dashboards to track key performance metrics (KPIs) such as traffic, conversion rates, revenue, and return on ad spend (ROAS).
  • Generate regular reports detailing campaign performance, audience engagement, and website analytics.
  • Provide actionable insights and recommendations based on data analysis to enhance campaign effectiveness and ROI.
  • Provide reports with analysis for e-commerce platforms
  • Provide regular updates to stakeholders on campaign performance, highlighting successes, areas for improvement, and actionable insights.
  • Attribute revenue and conversions to specific marketing channels and campaigns using multitouch attribution models.
  • Calculate ROI and cost per acquisition (CPA) for each marketing channel and campaign,
  • identifying opportunities to optimize budget allocation and maximize return on investment.
  • Monitor trends in customer acquisition costs (CAC) and lifetime value (LTV) to assess the overall health and sustainability of marketing efforts
  • Evaluate the effectiveness of digital marketing campaigns, promotions, and initiatives across different channels and customer segments.
  • Conduct A/B testing and analyze results to optimize messaging, creative assets, targeting criteria, and other campaign elements.
  • Identify opportunities for cross-promotion, upselling, and personalized messaging based on customer behavior and preferences.

Competitive Analysis and Benchmarking:

  • Monitor competitor activity and industry trends to benchmark performance against main competitors and identify opportunities for differentiation.
  • Highlight competitive strengths, weaknesses, opportunities, and threats
  • Stay updated on emerging technologies, best practices, and industry benchmarks in e-commerce marketing to drive continuous improvement and innovation.

SEO and Website Optimization:

  • Implement SEO best practices to improve website visibility and organic traffic.
  • Conduct keyword research, monitor search engine results page rankings, and optimize website content for search engines.
  • Collaborate with web developers to implement technical SEO enhancements and ensure website performance.

Qualifications:

  • Bachelor's degree in marketing, Communications, or a related field.
  • Proven experience (1-2 years) in digital marketing with a focus on campaign management and reporting.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
  • Strong analytical skills with the ability to interpret complex data and derive actionable insights.
  • Excellent communication and interpersonal skills.
  • Detail-oriented with the ability to manage multiple projects simultaneously.
  • Up to date with the latest trends and best practices in digital marketing.
  • Experience with SEO, content marketing, and social media management is preferred.