Middle Project Manager

Middle Project Manager

Location: Bangkok (Thailand)

Job Type: Full-Time

About Us:

BKS is a leading Digital Transformation IT consulting and solutions provider. We empower businesses to thrive in the digital age through innovative and tailored technology solutions, spanning cloud computing, cybersecurity, data analytics, and agile software development for both public and private sector clients.

Role Summary:

We are seeking a highly strategic and execution-focused Project Manager to lead business strategy, digital marketing, user engagement, and media operations platform for agricultural traceability and farmer credentialing.

This role is ideal for a marketing strategist or planner with agency experience who can develop and operationalize go-to-market strategies, awareness campaigns, and growth plans across digital and regional channels. You will serve as a strategist for marketing, user engagement, user growth, and media execution, ensuring strategic alignment between platform goals and on-the-ground results.

Key Responsibilities:

Business & Marketing Strategy

• Lead the development of strategic plans that align platform objectives with user engagement and adoption goals.
• Translate product features and national policy outcomes into actionable communication, growth, and outreach plans.
• Define audience segmentation strategies and go-to-market frameworks for different rollout phases and user groups (e.g., farmers, cooperatives, DOA staff).
• Integrate marketing and operational strategies into a cohesive execution roadmap.

Digital Marketing & Media Execution

• Design and oversee multi-channel campaigns across digital, social, on-ground, and partner channels.
• Develop campaign themes, media mix, message frameworks, and channel strategies.
• Partner with media and creative agencies to manage campaign planning, execution, and reporting.
• Track campaign performance, analyze behavioral data, and recommend improvements for future phases.

Operational Integration

• Ensure tight alignment between marketing campaigns, product roadmap, and regional user rollout milestones.
• Coordinate with product, rollout, UX, and change management teams to synchronize messaging, timing, and support materials.
• Localize campaign assets and timelines to reflect ground-level user behavior and regional context.

Stakeholder & Agency Management

• Act as the strategic lead between team and external marketing/creative/media partners.
• Develop high-quality briefs, evaluate creative proposals, and oversee delivery of campaign assets.
• Prepare and deliver presentations, updates, and reports for internal leadership and public sector stakeholders.

Qualifications:

• 5 - 8+ years of experience in marketing strategy, user growth, or business/brand planning, preferably at a leading agency or digital consultancy.
• Deep understanding of digital media, campaign design, and audience targeting.
• Strong business and operational strategy mindset, with proven experience integrating marketing into broader execution plans.
• Track record of working across teams and stakeholders to deliver measurable outcomes.
• Excellent communication and presentation skills.
• Fluency in Thai required; professional proficiency in English preferred.
• Experience in agriculture or regional development programs is a plus.