Marketing Manager

Our client is a luxury full-buy-out private villa estate in East Bali, known for hosting weddings, retreats, brand takeovers, and private events offering an exclusive blend of design, privacy, and high-end hospitality.

They are seeking a Marketing Manager to lead marketing operations end-to-end, oversee digital marketing and brand campaigns, and manage external creatives to maintain a world-class brand presence.

The ideal candidate is proactive, strategic, hands-on, and experienced in driving growth through marketing execution, performance management, and cross-channel brand communication.

Requirements:

• Minimum 4 years of marketing experience, ideally within luxury hospitality, events, or travel.
  
• Proven ability to manage Meta and Google Ads directly, alongside strong analytical and performance optimisation skills.
  
• Experienced in project management, with the ability to lead and collaborate with designers, web developers, and external creatives.
  
• Skilled in briefing, reviewing, and approving creative assets, and capable of managing marketing budgets and reporting.
  
• Fluent in English with strong communication and aesthetic judgment.
  
• Experience in Bali or Southeast Asia's luxury market is preferred, along with familiarity in weddings, retreats, or high-end travel.
  
• Strong visual sense and brand storytelling capability, backed by creativity and data-driven thinking.
  
• Proactive, self-driven, commercially aware, confident in decision-making, and passionate about design, travel, and experiential hospitality.
  
• Willing to relocate within the Manggis area of Karangasem regency. 

Key Responsibilities:

Campaign Strategy & Execution

• Plan, create, and execute multi-channel marketing campaigns (Meta, Google, influencer activations).
• Translate seasonal business goals (weddings, retreats, buy-outs, productions) into targeted marketing pushes.
  
• Develop marketing calendars, campaign timelines, and budgets.
  
• Write clear creative briefs and oversee all output from the graphic designer and web developer, ensuring high-quality execution.
  
• Ensure campaign storytelling aligns with our brand luxury positioning.

Performance Marketing & Analytics

• Manage and optimize all Meta and Google Ads directly.
• Conduct creative testing, audience segmentation, and retargeting campaigns.
  
• Maintain accurate tracking through Google Tag Manager (GTM) and conversion pixels.
  
• Provide bi-weekly and monthly reports with insights, spend breakdowns, and KPIs (ROAS, CTR, conversions, enquiries).
  
• Continuously test new audience markets (e.g., GCC, Europe, India, Singapore).

Website & Social Media Oversight (Non-Creative)

• Oversee website maintenance, design updates, and campaign landing pages in coordination with the web developer.
• Approve social media calendars, captions, and creative direction produced by the graphic designer.
  
• Maintain brand consistency across Instagram, Meta, TikTok, and Pinterest.
  
• Implement data-driven improvements based on engagement and reach.