(VH04MS) Marketing Operations Specialist - On Site

Location
Medellín - on site

Position Overview

The Marketing Operations Specialist plays a critical role in ensuring the efficiency and effectiveness of our marketing efforts through technology, data analysis, and process optimization. This role involves collaborating with cross-functional teams, managing marketing platforms, and implementing strategies to optimize user engagement and conversion rates. Expertise in HubSpot systems is essential to succeed in this position.

About our Client

Our client is a forward-thinking organization dedicated to simplifying self-funding for brokers and employers by designing innovative health plans that enhance benefits while effectively reducing risk. Their mission is to empower businesses with smarter, more sustainable healthcare solutions.

Our Big Idea:
Revolutionize health benefits for small to midsize businesses with a turnkey solution that delivers the advantages of large corporate plans. Through the power of group purchasing and innovative strategies, our client empowers employers to reinvent their health plansoffering better benefits, reducing risk, and creating smarter, more sustainable healthcare solutions for their teams.

Our Core Values:

• Be Virtuous: Act with integrity, honesty, and ethical principles in all interactions, ensuring trust and respect are foundational to actions.
• Be a Problem Solver: Approach challenges with a solution-oriented mindset, leveraging creativity and critical thinking to overcome obstacles efficiently.
• Be Accountable: Take responsibility for your actions and decisions, upholding commitments and maintaining transparency with colleagues and clients.
• Do Whatever It Takes: Demonstrate unwavering dedication and perseverance, going above and beyond to achieve goals and deliver exceptional results.

What Its Like to Work Here

At our clients organization, they thrive on an unwavering passion for success, continuous improvement, and driving meaningful change. Every day is an opportunity to challenge the status quo and push further. Their team is filled with individuals who are hungry for success and dedicated to achieving greatness. Here, you'll find:
A culture that celebrates hunger, ambition, and a relentless drive for excellence.
A high-energy, fast-paced environment where every team members contribution plays a vital role in collective success.
Opportunities to stretch your skills, grow your knowledge, and be part of something larger than yourself, all while constantly improving.
The satisfaction of knowing your work impacts real-world change and transforms the future of healthcare.

Key Responsibilities

• Collaborate with marketing and sales teams to streamline operations.
• Manage and optimize the marketing technology stack, including HubSpot systems and integrations.
• Oversee and enhance marketing automation platforms, ensuring alignment with organizational goals.
• Implement and execute email marketing campaigns across various platforms.
• Conduct market research and perform competitive analysis to inform marketing strategies.
• Analyze campaign performance data and generate actionable reports to measure effectiveness.
• Develop and refine marketing processes and workflows for efficiency and scalability.
• Implement and manage lead scoring and nurturing programs to improve conversion rates.
• Lead the integration of marketing automation tools with CRM systems.
• Identify, evaluate, and implement new marketing technologies to drive innovation.
• Design, build, and maintain performance reporting dashboards to track key metrics.
• Assess and improve customer experience across multiple channels and touchpoints.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Optimize user funnels and identify key conversion points for improvement

Key Qualities We Are Looking For

• Strong analytical and problem-solving skills to drive data-informed decisions.
• Exceptional organizational and time-management skills for managing multiple priorities.
• Excellent communication and collaboration abilities to work effectively across teams.
• Proactive, solution-oriented, and committed to continuous improvement.

Core Efficiencies
This role requires strengths in:
Marketing automation platform management and optimization.
CRM systems, with specific expertise in HubSpot tools.
Data analysis and performance reporting.
Workflow development and process improvement.
Cross-functional collaboration with marketing and sales teams.

Objectives
Streamline and enhance marketing processes to improve operational efficiency.
Ensure all marketing campaigns are data-driven and deliver measurable results.
Optimize marketing automation platforms and CRM integrations for maximum ROI.
Implement scalable workflows that align with our clients growth objectives.
Maintain up-to-date knowledge of marketing technologies and best practices.

What Success Looks Like in the First 90 Days

• Successfully audit and optimize the marketing technology stack, including Hubspot systems.
• Implement at least two scalable marketing workflows to improve efficiency.
• Develop and share performance reports that measure campaign effectiveness.
• Collaborate with the sales and marketing teams to launch at least one integrated campaign.
• Identify and propose new marketing technologies or strategies to enhance operations.

Education and Experience

• 4+ years of experience in marketing operations or a related field.
  Proficiency in Hubspot.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM
  integration.
• Strong analytical skills with experience in data visualization and reporting tools.
• Familiarity with marketing processes, lead scoring, and user funnel optimization.
• English proficiency at a C1/C2 level
  

Commitment to Diversity
Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all team members.

Apply now to join the team and be part of a journey that makes a difference. To speed up your process, complete your pre-screening assessment on our candidate portal. Once that's done, feel free to send a message or email!