About the job Website Designer
Job Description:
We are looking for a skilled Website Designer ( Mid or Senior Level ) who will work closely with the Website Team and Digital Marketing team to develop conversion-driven website templates, intuitive UI/UX interfaces, and cohesive brand identities. The ideal candidate combines technical expertise with creative vision and understands how design directly impacts business performance, lead generation, and conversion optimization.
Key Responsibilities:
Website & Template Design
Design and develop conversion-focused, SEO-friendly website templates with responsive, mobile-first layouts.
Design reusable components and scalable design systems that support various landing pages and marketing funnels.
Design A/B test variations to improve lead quality, engagement, and conversion rates.
Ensure all designs meet performance standards, accessibility guidelines, and brand consistency.
Build and maintain cohesive brand identity systems, including logos, color palettes, typography, iconography, and layout rules.
UI/UX Development
Create intuitive wireframes, user flows, prototypes, and UI kits using Figma or equivalent tools.
Conduct UX reviews to identify friction points and propose design improvements aligned with marketing objectives.
Collaboration & Implementation
Work closely with Developers to ensure flawless design-to-development handoff, supported by documentation and annotated mockups.
Coordinate with Digital Marketing to align designs with campaign goals, audience insights, and conversion strategies.
Deliver quality and quick-turn mockups for new landing pages
Manage multiple design projects simultaneously while maintaining high-quality output and meeting deadlines.
Nice-to-have skills:
Can monitor design performance through analytics, user behavior insights, and heatmaps.
Recommend design enhancements that boost site speed, readability, engagement, and SEO performance.
Stay updated with emerging trends, tools, and best practices in UI/UX, web design, and digital marketing.
Qualifications:
- Bachelors Degree in Multimedia Arts, Fine Arts, Graphic Design, Web Design, or any related creative/design field.
Minimum of 3+ years of professional experience in graphic design, web design, UI/UX, and branding.
Portfolio demonstrating strong expertise in branding, responsive UI/UX, landing page design, and website aesthetics.
Experience in B2B or SaaS companies, marketing, digital campaigns, or lead-generation-focused industries is preferred.
Adobe Creative Suite (Photoshop, Illustrator, XD) – high-level proficiency.
Figma (preferred) – advanced prototyping and design system capabilities.
Familiarity with WordPress, Webflow, or similar web-building platforms.
Working knowledge of HTML/CSS constraints, responsive design standards, and CMS structures.
Strong understanding of SEO fundamentals, web performance principles, and conversion optimization best practices.
Bonus: Familiar with AI Design Tools ( Gemini, Midjourney, Canva AI, Freepik AI, Adobe Firefly, and etc. )
Mastery of color theory, typography, spacing, hierarchy, and composition.
Ability to create clean, balanced layouts that scale across devices and platforms.
Strong eye for modern visual trends, usability, and brand consistency.
Work Ethic & Personal Attributes
Highly organized, self-directed, and able to manage multiple priorities.
Strong attention to detail with a proactive, problem-solving mindset.
Thrives in a collaborative environment and welcomes constructive feedback.
Works with a business-centered, conversion-focused perspective behind every design decision.
Capable of meeting tight deadlines without compromising quality.