Product Marketing Associate

Key Responsibilities:

• Work closely with the Product Marketing Manager to define product positioning and messaging based on market requirements to drive adoption and retention
• Plan the launch of the product and manage its cross-functional execution
• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.) and product roadmap and track its status, ensuring that these are carried out efficiently
• Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information to identify opportunities and threats and help us direct our future business and marketing plans
• Help in creating, copywriting, and managing content for various channels and platforms including but not limited to website, LinkedIn, social media, newsletters, and other marketing collaterals to push the sales of the product
• Monitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data

Qualifications:

• Candidate must possess at least a Bachelors/College degree
• With at least 1 year work experience in product marketing, especially in the area of product content. Fresh graduates with marketing experience are welcome to apply.
• Good working knowledge of MS Office and Google Workspace (Google Docs, etc.)
• Strong analytical and critical-thinking skills
• Must have a global perspective and be able to work in a cross-cultural environment
• Able to work under pressure in a fast-moving and high-growth environment
• Methodical, meticulous, and well-organized
• Self-driven, high initiative, and results-oriented
• Excellent written and verbal communication and presentation skills

For regular position, full-time employment. For a temporary work-from-home set-up until further notice. Work equipment will be provided.