Regional Marketing Specialist

Responsibilities

• Develops region-specific go-to-market strategies that accelerate awareness and demand in partnership with business unit and sales channels
• Coordinate with global teams to develop, deploy, and optimize regional-focused campaigns
• Develop regional-specific collateral to accelerate new customer acquisition
• Analyze market trends and competitor activities and convert them into tactical marketing & sales programs.
• Bring regional customer insight to product management, R&D, applications, and sales teams to advise development roadmap
• Work closely with region/country senior management to align sales & marketing functions to capture business opportunities
• Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales
• Develop ideas and strategies for inbound marketing initiatives to meet regional market goals
• Report to the Global Marketing Manager to give updates on initiatives, campaigns, and KPIs

Qualifications:

• Bachelor's degree in any field
• At least 2 years of regional B2B marketing experience.
• Fresh graduates with marketing experience are also welcome to apply.
• Ability to provide creative ideas to improve inbound and outbound marketing initiatives
• Outstanding skills in building rapport with clients and bringing in potential marketing and sales leads
• Deep understanding of the cultural norms and regional nuances of the target market
• Excellent ability to juggle multiple projects that are deadline-oriented, handle interruptions, and to be flexible with changing tasks
• Strong project management and organizational skills
• Outstanding written and verbal communication skills
• Effective management of partner expectations and utilization of influence to design and deploy regional marketing strategies
• Ability to translate and effectively communicate market insights into actionable plans
• Ability to identify regional market opportunities across the breadth of our business product portfolio

Others:

• This is for a temporary work-from-home set-up until an indefinite schedule. Work tools will be provided.
• A successful completion of a background check and a valid NBI clearance will be required as a condition of hire.